IN
In that one particular version of the logo. Here's an article from 2005 if you don't believe me on their intention for Living: http://www.broadcastnow.co.uk/sex-appeal/1029330.article (copy in to Google to read).
This same Richard Woolfe would later hold Stuart Murphy's job at Sky 1 - before Murphy himself axed basically everything he'd done.
They were using hotpink before Sky rebranded it.
http://vignette2.wikia.nocookie.net/logopedia/images/a/a2/Living_logo_2009.png/revision/20101222175941
http://vignette2.wikia.nocookie.net/logopedia/images/a/a2/Living_logo_2009.png/revision/20101222175941
In that one particular version of the logo. Here's an article from 2005 if you don't believe me on their intention for Living: http://www.broadcastnow.co.uk/sex-appeal/1029330.article (copy in to Google to read).
Quote:
Similarly, the women-focused Living TV is now looking to appeal more to men. "We are a female-skewing channel, we have a feminine sensibility," says Living TV director of television Richard Woolfe, "but we absolutely need men to make the channel work. Men used to say Living TV is not for me, but now it's like men have come out of the closet to watch Living TV because we've shifted the brand." Of course, it's not just the branding - the programmes have had to change, too. While the average skew for the channel was typically 60-40 in favour of female viewers, there are now more programmes, such as CSI, that will have a 50/50 balance.
This same Richard Woolfe would later hold Stuart Murphy's job at Sky 1 - before Murphy himself axed basically everything he'd done.