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Strictly Come Dancing beats X Factor in ratings

Details now in (October 2004)

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BI
bigbrothereire
tsunami__active posted:
Now, now children....the FACTS:

Strictly Come Dancing (SCD) did beat Saturday Night Takeaway (v. worrying for ITV)
SCD did beat X-Factor in terms of audience figures (7m vrs. 6.2m), but for a half hour head-to-head X-Factor did beat SCD.
Week-on-week, SCD is up 900,000, X-Factor down 500,000 and Saturday Night Takeaway down a whopping 1.2m.

Overall- I would say the BBC would be the happier with those figures, but you can dispute the term SCD beat the X-Factor (even though it did get the higher average audience!)


I completely agree. Strictly Come Dancing did beat Saturday Night Takeaway and had more viewers than The X Factor overall but was beaten in the early evening show at one point.
BI
bigbrothereire
From The Sun TV Biz - Monday 8th November

THE BBC’s Strictly Come Dancing was top in Saturday night’s ratings war. Figures in millions:
Strictly Come Dancing (BBC1)...................6.9

The X Factor (ITV).......................................6.5

Ant & Dec’s Sat Takeaway (ITV).................6.2
WH
Whataday Founding member
I don't think ITV is particularly jealous. Looking at the demographics, ITV has the important viewers (i.e. younger, higher disposible income) and BBC 1 has the less desirable.
NG
noggin Founding member
Whataday posted:
I don't think ITV is particularly jealous. Looking at the demographics, ITV has the important viewers (i.e. younger, higher disposible income) and BBC 1 has the less desirable.


Yep - though the "desirable" audience argument is only of interest to ITV who can sell more soap-powder that way.

I think the BBC, not having to flog advertising slots, will consider all of its viewers desirable...

Personally I am finding the X Factor competent - but a bit "low rent". Kate Thornton really does grate - she is certainly neither a Davina nor an Ant'n'Dec. I was getting quite into it before the studio shows - but the live stuff doesn't have the polish, or the wit and energy for that matter, of Pop Idol. The whole studio and production just feels a bit, well, cheap. (Ben Shephard is doing a grand job on ITV2 though - he's from the same mould as Dermot O'Leary. Extremely competent live, sharp, witty, and warm.)

Strictly Come Dancing just seems a classier, glossier show, with an appeal to a wider audience range. It also seems less "nasty" - with the celebrities who are voted off suffering far less emotional fallout than the X Factor contestants The X Factor is playing with people's lives in the name of entertainment. Celebrity Come Dancing is more of a bit of fun (and it raises money for Children in Need)

Personally, I'm particularly glad that there is a show that an older audience (who are less likely to be out and about on a saturday evening) can really watch and enjoy.

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