It's no denying that streaming services, from the likes of Netflix and Amazon Prime, have radically changed the face of television as we know it - a larger range of content to consume, and 'binge-watching' series in one go.
But it has also led to a shift in how broadcasters distribute their content. Catch-up services have been prioritised massively to take advantage of the growing shift towards on-demand television. The BBC, ITV, Channel 4, Channel 5, Sky and UKTV present their services as not just an alternative to their portfolio of channels, but as a way for viewers who are increasingly watching on-demand as an easy gateway to access their content, for free. Personalisation of content has also become prevalent at the same time.
The BBC has also tapped into the young audience's shift to on-demand by moving their youth channel, BBC Three, from linear TV to a fully online service. One effect of this is a deeper focus on quality content and parts of what defined the channel in its linear TV era, doubled down in the online space.
There's also certain changes that have had an effect on broadcasters - Sky's NOW TV offsetting the loss of potential subscribers to the Sky TV service, producing more original content on linear TV and releasing box sets of new shows before airing weekly on linear TV (The BBC and Sky have done this regularly on their respective services).
What does the future hold? Will streaming services make more burgeoning moves to counter linear platforms? Or are traditional TV broadcasters still holding on in today's television space?
‘Kept you waiting, huh?’- Solid Snake
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