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The state of TV fonts

KU
Kunst World News
I like all of them, just a bit less BBC Serif though
JL
J. Lyric
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I found it funny that Martin referred to Chadwick as "sober" Very Happy

...I know, it has nothing to do with the topic at hand, I just found it funny
Last edited by J. Lyric on 20 November 2020 7:27am
Boredom makes you do things.
PF
PFML84 UTV Newsline
I hate the overuse that Gotham had/has on TV, I don't find it a particularly nice looking font, and it seemed to be everywhere for the past decade. To me, it's such a bland and boring looking font. Thankfully its use is on the decline.
DT
DTV Meridian (South) South Today
I'm not a fan of the Reith family, but I really don't understand the hate towards it. It is a perfectly fine, contemporary font for body text. It is readable, clean and ungimmicky (which is a rarity for a typeface commissioned by a broadcaster). The worst I could say about it is that it is quite bland and characterless - in a line-up it would be fairly indistinguisable from a dozen other 2010s humanist sans serifs and, let's be honest, they were definitely looking at Guardian Egyptian when they came up with Reith Serif. But you want bland and characterless in a body font - body text doesn't exist to be anything but readable - if people are thinking about how it looks, that's not a good thing.

The problem I have with it is when it is used for branding purposes - it just does not have that 'umph', that character, that style that a logo typeface requires. This isn't a slight, very few fonts are all-rounders - Futura is lovely for headings and logos, but it is dire for body; Calibri is fine for a word document but would look out of place on screen or a letterhead; even the brilliant Gill Sans is often used poorly when used for body (usually because people use Regular, which is too heavy in Gill for long passages of text). I just can't see the new BBC News logo without thinking how much worse it looks than its predecessors - although, in part, that is because of the bizarre decision to make the box an actual square.

It's a quick mock-up, but I think a Gill Sans logo would sit quite nicely aside the current BBC News graphics.
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NR
NthnRw West Country (West) Spotlight
DTV posted:
It's a quick mock-up, but I think a Gill Sans logo would sit quite nicely aside the current BBC News graphics.

Clearly the BBC also think this as the logo on the website is still in Gill Sans.
Agree with an earlier post about the rollout of Reith letting it down massively and I don't think the Serif works on screen.
I do find it distinctive however and there are clear influences from Gill Sans so a revolution but definitely looking back.
RD
Roger Darthwell London London
DTV posted:
I'm not a fan of the Reith family, but I really don't understand the hate towards it. It is a perfectly fine, contemporary font for body text. It is readable, clean and ungimmicky (which is a rarity for a typeface commissioned by a broadcaster). The worst I could say about it is that it is quite bland and characterless - in a line-up it would be fairly indistinguisable from a dozen other 2010s humanist sans serifs and, let's be honest, they were definitely looking at Guardian Egyptian when they came up with Reith Serif. But you want bland and characterless in a body font - body text doesn't exist to be anything but readable - if people are thinking about how it looks, that's not a good thing.

The problem I have with it is when it is used for branding purposes - it just does not have that 'umph', that character, that style that a logo typeface requires. This isn't a slight, very few fonts are all-rounders - Futura is lovely for headings and logos, but it is dire for body; Calibri is fine for a word document but would look out of place on screen or a letterhead; even the brilliant Gill Sans is often used poorly when used for body (usually because people use Regular, which is too heavy in Gill for long passages of text). I just can't see the new BBC News logo without thinking how much worse it looks than its predecessors - although, in part, that is because of the bizarre decision to make the box an actual square.

It's a quick mock-up, but I think a Gill Sans logo would sit quite nicely aside the current BBC News graphics.
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I hate it because the BBC has wasted money on this new font that they clearly did not even need, and also completely butchered the graphics of BBC News. The BBC wasted time and money on this new font, while instead they could have used Gill Sans Nova, which is the perfect evolution of Gill Sans, also I don't understand their reasoning of keeping the BBC blocks in Gill Sans, even after that reith font is introduced, but I do respect your point of view
AL
AaronLancs Granada North West Today
= Here starteth the lesson, all right! =

RE: THE BBC LOGO NOT IN REITH

IMO I think that would be too costly to go round EVERY BBC building / premises to update the logo in the BBC Reith Sans type just for "completeness" and given that the copyright in the existing logo is decent enough, there really is nothing from an intellectual property perspective that needs updating.

Also I present Exhibit A in my defence of the type and an example. The Docklands Light Railway used Rockwell as their frist generation type and insofar as I know has not updated to New Johnston or Johnston100 at least for certain fixtures and fittings.

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(Self Screengrab / Original Source: Geoff Marshall - More Secrets of the DLR)


RE: THE BBC REITH & BBC REITH SANS TYPES IN GENERAL
I don't really see much of a propblem in them. Also with there being "Roman" & "Humanist" versions in 'Reith' & 'Reith Sans' resepectively there is a lot of choice for the Beeb to play with. So all in all, so what who cares if they had to pay money for their own font, plus don't forget they can license the font for official usage so there is money coming into the Corporation.

I need to go and lie down now before my blood boils more at the usual vitiriol that the BBC hating numpties that are on here boil my blood more.

= Here endeth the lesson, over! =

P.S. As the occiasional poster on these boards don't let me get worked up on such an issue that I have to post. Thank you.
AARON
A random bunch of thoughts molded into person
DA
davidhorman Channel Channel Islands

I hate it because the BBC has wasted money on this new font that they clearly did not even need


I thought the whole point of Reith was to save money by no longer having to license commercial fonts.
JA
Jameseh Tyne Tees Look North (North East)
I agree that Reith detracts from BBC News, but yeah, there’s a very real reason it’s in use: £££
DA
davidhorman Channel Channel Islands
I agree that Reith detracts from BBC News


Let's not forget that 99.999% of the audience hasn't noticed a thing.
RD
Roger Darthwell London London
= Here starteth the lesson, all right! =

RE: THE BBC LOGO NOT IN REITH

IMO I think that would be too costly to go round EVERY BBC building / premises to update the logo in the BBC Reith Sans type just for "completeness" and given that the copyright in the existing logo is decent enough, there really is nothing from an intellectual property perspective that needs updating.

Also I present Exhibit A in my defence of the type and an example. The Docklands Light Railway used Rockwell as their frist generation type and insofar as I know has not updated to New Johnston or Johnston100 at least for certain fixtures and fittings.

*
(Self Screengrab / Original Source: Geoff Marshall - More Secrets of the DLR)
https://www.youtube.com/watch?v=0pypCxyUptY

RE: THE BBC REITH & BBC REITH SANS TYPES IN GENERAL
I don't really see much of a propblem in them. Also with there being "Roman" & "Humanist" versions in 'Reith' & 'Reith Sans' resepectively there is a lot of choice for the Beeb to play with. So all in all, so what who cares if they had to pay money for their own font, plus don't forget they can license the font for official usage so there is money coming into the Corporation.

I need to go and lie down now before my blood boils more at the usual vitiriol that the BBC hating numpties that are on here boil my blood more.

= Here endeth the lesson, over! =

P.S. As the occiasional poster on these boards don't let me get worked up on such an issue that I have to post. Thank you.

First, as far as I know the BBC revealed themselves that they were not going to change every sign, in every building in reith, because that would be too costly, they said they were going to replace signs in buildings only if they had the need to replace them, so what you said about costs makes no sense, plus the BBC wouldn't have any problem to change their main logo in reith, it does not have to do with any intellectual proprty stuff, it's about completeness. Second, I have absolutely no problem whatsoever with the fact that you like the reith font, it just strucks me that the BBC has been wasting loads of time and money for a new font that had no reason to exist whatsoever, but then again I respect your point of view, finally I am not a BBC hating numptie....I am just really angered at the way the BBC is run that is all
AW
Andrew Wood Founding member Central (West) Midlands Today
a new font that had no reason to exist whatsoever

Except to supposedly save the BBC money.

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