It looks like we've lost that 80's black and yellow board. And looking at that trailer, It really does look as bad as it sounds. Out of 60 million people in the UK they had to pick people that are at least known to some in this not-so-cleverly disguised Celebrity remake.
All the celebrity's family will be non-celebrities, so there's some normal people on the show
ITV isn't the only channel obsessed with celebs, people forget Strictly Come Dancing
True, I think that just a few Celebrity shows are good because when they're done well they can be quite entertaining. SCD is one from the BBC out of not very many. Now lets go through a list of such recent Celebrity delights from ITV:
All-Star Family Fortunes
I'm a Celebrity...
X Factor - Battle of the Stars
Hit me Baby one more time
(Celebrity)
Spelling Bee
(Celebrity)
Love Island
Pro-Celebrity Golf
Soapstar Superstar
Celebrity Wrestling
Celebrity Shark Diving
Dancing on Ice
Ant & Dec's Gameshow Marathon
Even with the forthcoming "Celebrity Scissorhands" for Children In Need, the BBC deliberately produce very little celebrity led shows. On the rare occassions that they do, they're usually only for 1-2 weeks in benefit of children in need or comic relief.
It was filmed months ago, there won't be any mentions of Fearne hosting Love Island or Chris being on X Factor Battle of the Stars, and he won't be plugging his book which might seem a bit strange
Also apparantly the rest of the series will be on slightly later, episode 2 is at 5.20pm according to another forum