The Sport Relief telethon has never really manged to carve an identity out for itself that the public have taken to. Clearly this year, for whatever reason, the public just wern't interested. There must be a bit of panic going on at Comic Releif this morning.
It’s interesting you say that, as I thought that it *did* have an identity when it was a Saturday night in the summer, with the Sport Relief Mile taking place during the day, and when there was more of a link to BBC Sport.
It’s obviously now been a while since they moved it to a Friday in March and made it more of a Comic Relief style show, but I’m still not sure that the change has been worth it.