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Sponsorship of TV programmes

(July 2016)

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JA
james-2001
After all the fuss about misleading competitions a few years back, they probably don't want to risk anything after all that...
LL
Larry the Loafer
Is there any particular reason why broadcasters that rebroadcast programmes such as Challenge edit everything within an inch of it's life? Is it an OFCOM thing or is it because they think viewers might actually try and write in to apply or take part in the competitions?


My guess is they probably want to sell more advertising space, and figured they'd benefit more from longer ad breaks than using their air time to broadcast vastly out-of-date phone-in competitions.
AN
Andrew Founding member
They could get round it by just putting a caption up "Viewer competition is now closed"

But as said here and in other threads, Challenge etc tend to edit shows to make them fit a 21st century commercial time slot, so editing out competitions and contestant calls is the most obvious way to start.
NJ
Neil Jones Founding member
Is there any particular reason why broadcasters that rebroadcast programmes such as Challenge edit everything within an inch of it's life? Is it an OFCOM thing or is it because they think viewers might actually try and write in to apply or take part in the competitions?


Considering people actually respond to telephone numbers presented in the movies, it's plausible to assume that people will try to enter competitions they see on the TV that are long closed or try to call phone numbers that no longer exist or work. The BBC Genome project FAQ has an entire entry on this.

A 2008 Doctor Who episode had 2,500 people trying to ring the Doctor when his mobile number was flashed up:
http://www.telegraph.co.uk/news/celebritynews/2261219/Doctor-Who-phone-number-has-fans-in-frenzy.html

Perhaps the best known mainstream example of people doing things like this is the film Bruce Almighty, as Tom Scott will now explain:
MI
Michael
The recent BBC rebroadcast of the Euro96 semifinal on the RB had its Goal of the Tournament phone competition intact.

The "live" text on the website said "don't ring in".

http://www.bbc.co.uk/sport/live/football/36258250

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