I'd be saying the same if it was on Netflix too - the strength in On Demand is series and films people can watch at their own pace rather than something topical which is dated within a week or so.
That is certainly a strength but more and more streaming services are producing appointment to view television with many key series released weekly, often trending on Twitter when they drop. Plus as you've identified, BritBox relies on the BBC/ITV archive, so I don't see how slightly out of date Spitting Image is going to stick out like a sore thumb.
To be honest I think it’s odd, it’s not the type of thing that would be a loss leader or something that would drive up subscriptions to Brit Box.
I think you've underestimated how many headlines Spitting Image used to generate from week to week. From revealing the puppet of the latest cabinet member to 'outrage' over a particular sketch. The ongoing publicity it stands to get is far more than if they'd commissioned a crime drama or something similar.
Plus, as they appear to be making it US-friendly, and with it landing in time for the US presidential elections it should do well on BritBox US too. It makes perfect sense to me.
Last edited by Whataday on 5 March 2020 11:16am