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Spitting Image to return on BritBox

NW
nwtv2003 Granada North West Today
A topical show on a platform mainly reliant on ar hive boxsets seems an odd fit.


To be honest I think it’s odd, it’s not the type of thing that would be a loss leader or something that would drive up subscriptions to Brit Box. If they announced this along with a load of new commissions or acquisitions I could understand, but there doesn’t appear to be anything else.

I hope the series does well I really do, but I just can’t see it being widely watched solely on Brit Box.
steve
steviegTVreturns
JA
james-2001 Central (East) East Midlands Today
Maybe it will be on BritBox at first then repeated on ITV later? Though the topicality will have gone by then if that happened.
BR
Brekkie Wales Wales Today
I'd be saying the same if it was on Netflix too - the strength in On Demand is series and films people can watch at their own pace rather than something topical which is dated within a week or so.
Turns out nobody had 2020 vision.
AS
Ash101
I will definitely subscribe to watch this, as I love these type of shows. I haven’t tried BritBox yet, so may be able to take advantage of a free trial.

But yes, odd strategy to announce 1 original show.

If you’ve got the ITV team overseeing the commissions for BritBox, where do they draw the line between “we want this for TV” and “we want this for online”?
WH
what West Country (East) Points West
I will definitely subscribe to watch this, as I love these type of shows. I haven’t tried BritBox yet, so may be able to take advantage of a free trial.

But yes, odd strategy to announce 1 original show.

If you’ve got the ITV team overseeing the commissions for BritBox, where do they draw the line between “we want this for TV” and “we want this for online”?

Easy. Britbox gets everything that doesn’t star someone on James Grant’s roster.
DE
deejay Oxford
Beyond 100 Days had an interview with royalty on this subject yesterday. Well worth a watch. A headline clip at the start and the interview begins at around 47 minutes
www.bbc.co.uk/iplayer/episode/m000fzls
Two minutes regions...
WH
Whataday Founding member Wales Wales Today
I'd be saying the same if it was on Netflix too - the strength in On Demand is series and films people can watch at their own pace rather than something topical which is dated within a week or so.


That is certainly a strength but more and more streaming services are producing appointment to view television with many key series released weekly, often trending on Twitter when they drop. Plus as you've identified, BritBox relies on the BBC/ITV archive, so I don't see how slightly out of date Spitting Image is going to stick out like a sore thumb.

To be honest I think it’s odd, it’s not the type of thing that would be a loss leader or something that would drive up subscriptions to Brit Box.


I think you've underestimated how many headlines Spitting Image used to generate from week to week. From revealing the puppet of the latest cabinet member to 'outrage' over a particular sketch. The ongoing publicity it stands to get is far more than if they'd commissioned a crime drama or something similar.

Plus, as they appear to be making it US-friendly, and with it landing in time for the US presidential elections it should do well on BritBox US too. It makes perfect sense to me.
Last edited by Whataday on 5 March 2020 11:16am
JO
Jon Central (West) Midlands Today
How popular is BritBox in the states? I imagine the main audience is ex-pats and wouldn’t be on the radar in the same way Netflix, Prime Video and Disney + are.
LL
London Lite Founding member London London
Jon posted:
How popular is BritBox in the states? I imagine the main audience is ex-pats and wouldn’t be on the radar in the same way Netflix, Prime Video and Disney + are.


Britbox US has 1m subscribers.
GO
gottago London London
Jon posted:
How popular is BritBox in the states? I imagine the main audience is ex-pats and wouldn’t be on the radar in the same way Netflix, Prime Video and Disney + are.

There's a big British drama fanbase over there and I expect that's the main market they're going for.

Although I've no idea how streaming Good Morning Britain matches that demographic!
WH
Whataday Founding member Wales Wales Today
There's a big British drama fanbase over there and I expect that's the main market they're going for.


There seems to be more of an emphasis on comedy in their marketing, judging from their YouTube channel.
BR
Brekkie Wales Wales Today
Also it's been announced today it's launching in Australia where it is a 50/50 venture between BBC Studios and ITV, compared to here where the BBC have just a 10% stake.
Turns out nobody had 2020 vision.

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