SC
But SMG doesn't have anything it wants to sell to the world. It's got commercial airtime to sell to advertisers and many of them are looking for viewers that watch a lot of TV. The figures show that the viewers identify strongly with the brand and the advertisers like this. Being called ITV won't make them any extra money. They're purely self-interested - just like ITV plc.
You really are saying 'why don't Sainsburys call themselves Tesco just so that Tesco can get bigger?'
scottishtv
Founding member
martinDTanderson posted:
But the brand will only be strong in scotland, whereas ITV is strong in the UK, in Europe and with all the US Sales, the World. Wouldn't it be better for scotland to adopt the brand, and make it strong in Scotland. As long as no regional content was ditched, it would have no adverse effects.
LWT was one of the strongest ITV brands (god knows why!!!) Londoner's don't miss it! Its almost like having Microsoft Windows XP in the whole world, except Scotland, where it is Scottish Windows XP.
LWT was one of the strongest ITV brands (god knows why!!!) Londoner's don't miss it! Its almost like having Microsoft Windows XP in the whole world, except Scotland, where it is Scottish Windows XP.
But SMG doesn't have anything it wants to sell to the world. It's got commercial airtime to sell to advertisers and many of them are looking for viewers that watch a lot of TV. The figures show that the viewers identify strongly with the brand and the advertisers like this. Being called ITV won't make them any extra money. They're purely self-interested - just like ITV plc.
You really are saying 'why don't Sainsburys call themselves Tesco just so that Tesco can get bigger?'