SMG Presentation

If it means, SMG can take a bit of the cake, and opperate through them to reach the world outside of scotland then Yes.

what on earth do you mean?! smg plc operate through itv plc?

you're just having me on aren't you, you're just pretending to be really thick.

SMG are not rival companies in terms of operating channels. SMG is spiraling down into a very bad financial situation, why shouldn't they work WITH ITV plc, join/merge/sell out whatever. But even if they didn't, if they adopted the ITV brand, they would have more to offer local advertisers, as if they advertise with the ITV logo or name in mind, they can reach for business outside of scotland.

But I am starting to loose patience with this thread, I have my own opinions, I have tried to make it clear, but people still try to twist what I say. STV without covering up logos and duplication of voiceovers and ECP covering up etc, is just ITV 1. Why not ditch all the cut and paste business, save some money to re-invest in local content, and SMG could stick to what they can offer to ITV, and that isn't two isolated brands.

I will not defend my views anymore, but If I am insulted or mis-represented, I will repeat and repost here...

ITV 1 Scotland would work, but in Northern Ireland the UTV is much more than just shoddy idents. ITV1 Northern Ireland would be fine, but ITV1 Northern Ireland Internet, doesn't have the same ring to it. from people I know the only reason they got UTV Internet, other than AOL or whatever, is because they trusted UTV, so obveously rebranding it wouldn't do any good.

The point that is trying to be made is that it is ITV 1 in England and Wales and is known as that, while in Scotland it is known as STV / Grampian. It is not ITV 1 it follows the same schedule as the ITV network as it has done for the past 50 years or however long it has been broadcasting.

I don't understand the point you're trying to make about advertising. Why would somebody in London be interested in a furniture store for example in Edinburgh. While all the regions in England in have become 1, the advertising is still regionalised.

The brand ITV 1 Scotland would never work up here, I like the rest of the country would never say for example " I'm going to watch Coronation Street on ITV1 Scotland" whereas STV is a short, well known brand name.

From a presentation point of view, it would be better if they broadcast ALL ITV1 promos clean (to save a bit of dosh as Martin said) or broadcast ITV1 presentation with the channel name replaced. You must admit the celeb idents are now boring.

I totally agree that the idents are boring and unimaginative, but it wasn't always like that, it's only been recently. I know that most people will say due to that they should follow the ITV 1 branding as it's better or similar, but the fact still remains that they want their own branding up here and the fact that they are using cheap idents etc is probably what's saving them money in the first place.

I think it is a total myth that Scottish / Grampian TV are strong brand names. Everybody I know calls the channel ITV or ITV1. Only old grannies call it Scottish TV -- infact they don't even call it that, they call it 'STV', which makes a mockery of the 'strong brand' of 'Scottish TV'.

Personally, I would quite like to see an ITV1 Scotland. I couldn't care less about a regional identity. Nice idents are nothing more than nice idents, but we don't even have those! What we've got is some slow-motion shot that goes right up some old newsreader's nostrils. UGH. GET RID OF IT.

It's the programmes that matter. Some people have said that you should be proud of the Scottish broadcaster, but there is nothing to be proud about. SMG's programmes are atrocious, with no exceptions.

Well I can not speak for people in the central belt but up here in Grampian country I only ever here people call it Grampian (and that is young people too) it would be on very few ocassions that anyone up here would say itv1.

SMG had a nice set of idents when they first changed to single presentation (the old men, chef, dancing, horses on the beach) in fact they were far above anything itv1 have produced for a long time......lets face it - what is so exciting about itv1's presentation??

I mentioned before that we should try and hold on to Scotlands broadcaster for as long as we can.........ok it is not at its best at the moment but as long as we still have it here we can still hope for some sort of possitive future!!!

I agree about that. They were fantastic idents, but they played the same ones over and over again (chef, waitress). There were a few that hardly ever got played for some reason.

I do think that the SMG idents were far far better than anything the itvplc have put on in the past couple of years.........I think some nice shots of local landmarks would be a great idea!!

I can't speak for the Scots... but I know here in Ireland UTV is an incredibly strong brand - indeed the channel was being called UTV anyway (in the South at anyrate) long before it actually started calling itself that. Irish newspapers head their TV listings with "UTV" rather than "ITV1". I'm not sure whether any of that would apply in Scotland, though from posters here and elsewhere it seems there is a sizable amount of people who still refer to "STV"...

As I mentioned in another post though, Grampian's covering up the ITV name is a very recent thing, it used the 1989 ITV logo from its first to its final day, which is about six years longer than anyone else....