Sky's Branding

The Chrome 1 idents were nowhere as good as the blue solids - but are excellent compared to the new 2012 idents. Sky2 is still using there idents from February 2011.

Indeed.

And that should OBVIOUSLY read admission, not addmition. Bloody iPad keyboards and autocorrect!

Worth noting that the Sky Sports HD channels are now known as 1HD, 2HD etc rather than HD1 and HD2, and they've all got new DOGs to match, even the SD variants have new DOGs.

So, those channels are full simulcast channels now?

Yes, they have been for sometime now, possibly since HD4 started.

Couple of new 'your home of sport' idents have appeared as well. New backdrops are being used for the 'coming up' sequences that air just before the start of programmes as seen on the F1 channel which appeared on the EPG today and on the 'Whats On' reel on SS4.

There also seems to have also been a few tweaks to the SSN titles.

I might be missing something but it seems a bit odd that SSN have started to use the blue and red background used in the programme promos when all the other Sky Sports channels seem to be using new background idents? The background SSN are now using doesn't match up with the sidebar on the right hand side of screen and it doesn't look great.

SSN aside, the new look across the other channels is very welcome and is far superior to the 'stop gap' idents that they have been using since the New Year.

WHY for the love of god... WHY is the "HD" not centred vertically in the new Sky Sports Logos!!!

Sky Sports starting showing some new idents yesterday it was like a live ident and then the Sky Sports HD logo appears.

Do you mean these idents http://vimeo.com/37753052 ? Have they replaced the old idents completely?

Yeah those are the ones, not sure if its been replaced entirely I hope not.

I am surprised how low Sky's Branding has become. Presentation from Sky1 is at an all time low and now Sky Sports have joined them