Sky's Branding

Sky1 is now using special presentation for the award. So far the Mad Dogs ident has been tagged with 'channel of the year' text. Also two new Got to Dance idents have played out.

Well BBC Two has won this or similar awards too...

Agree that Atlantic's the better channel, but Sky 1 does deserve some acclaim for its investment in original British comedy and drama productions over the past year, many of which have been really successful.

Some videos of the updated idents.
Sky1 Got to Dance ident A http://skyidents.com/------sky1-kim-year.php
http://skyidents.com/resources/kim%20f.jpg.opt375x205o0,0s375x205.jpg

Sky1 Got to Dance ident B http://skyidents.com/------sky1-adam-year.php
http://skyidents.com/resources/adam%20f.jpg.opt375x205o0,0s375x205.jpg

Sky1 Channel of the year ident for Ashley Banjos secrete street crew http://skyidents.com/------sky1-banjo-year.php
http://skyidents.com/resources/banjo%20of%20the%20year%20c.jpg.opt375x205o0,0s375x205.jpg

First look at the London based studio for Sky's F1 coverage. I think it will be used mostly for the weekly magazine show, with the main coverage being presented on location.

http://youtu.be/mRNJJ_hzhoU

Very similar style to the other new sets at Sky Studios, most notably the new Soccer Saturday set.

Has it been said what on-track coverage they will be having yet?

I'm guessing it will all be from the London studio (apart from the pitwalk) unlike the BBC's coverage with Jake et al in tow at the actual circuit?

I think the main presenter Simon Lazenby will be travelling to all the circuits and leading the coverage from there, but I'm not sure whether they will be in an actual studio on site or walking around like Jake and guests do on the BBC.

http://f1.sky.com/coverage

See the Georgie and Ted video. Looks as though the races, practice sessions and qualifying will all be live from the locations, but the midweek and non-race weekend programming will be from the London studio.
Ted Kravitz will be presenting the magazine show on Fridays and will be reporting in the pitlane, so I presume that will also be on location as well.

The current Sky1 idents don't really feel like idents at all. When is this getting sorted again?

Agreed. At least back in the 2008-branding era the programme-specific idents actually were more than just a piece of random footage with a logo stuck on top.

http://www.theidentgallery.com/sky1-2008.php

The Lost one for example.

Thanks.

Random observation: Sky News has ended up with by far the nicest interpretation of the otherwise drab generic trail endboard design, which is a shame given how little it will be used in comparison to the other channels.