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Sky's Branding

(October 2009)

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ED
edmund
Post deleted
Last edited by edmund on 26 May 2011 10:10pm
ST
Stuart
I think they may be planning a rebrand of the Sky Arts channels since their addition to the 'Variety Pack' earlier this year.

Yesterday I was sent a survey as a member of SkyLine, which suggested various names for the two channels, and asked me to put them in categories such as:
Arrow Highly Relevant
Arrow Quite Relevant
Arrow OK
Arrow Not Relvant at all
Arrow Totally unsuitable

(or categories to that effect).

I do hope they change them, as it's not really clear that the 2 Arts channels' names convey what they show, or entice the audience they are intending to get at the moment.

I can't remember many of the options, but they included some crazy ones such as: 'Sky Arts Virtuoso', or 'Sky Arts Opera'. Was nice to see them doing some customer reasearch though, or at least being part of it!

I think the results of Skyline surveys are shown online to members, so if I get to see them, I'll post them on here. T&Cs permitting..... Rolling Eyes
DD
DarkestDreams


Crikey, that's beautiful. The do love having lots and lots of pres areas, don't they?
TH
Thomas
The Youtube video's been around for a number of months and I think it was either mentioned here or in the Sky News thread. The four still images though, are new. It's a shame that all of this investment is being put into the Arabia channel - whilst the UK news channel has spent the past year cutting staff numbers.
JA
JAS84
Ben posted:
ITV tried it once, promoting (I think) Corrie as being on after Eastenders.
Probably Emmerdale, not Eastenders. When Corrie is on immediately after Eastenders (Monday and Friday) it's also on right before it! And on Thursday, Corrie is usually on at 8.30pm, but Eastenders finishes at 8pm. Another programme separates them.
BE
Ben Founding member
Nah pretty sure it was Corrie being promoted over the end credits of Emmerdale. This was way back in the early 2000s before double episodes being a regular thing and before they ditched regional continuity (although the promo was networked).

14 days later

FO
fodg09
Lightwell are currently working on the Sky Sports News studio in the new Harlequin 1 facility .

http://www.lightwell.co.uk/

Previous work includes the backdrops for Newsnight and the main national sets for the BBC.
Quote:
My backdrop panels are currently being installed in Sky Sports News new studio. I haven't been this excited about a job in a long time!

Quote:
Just got sign-off from Sky Sports News for new backdrop designs WooHoo! Okay, just got to finish artwork for all 24 lightboxes by Monday now


http://twitter.com/#!/lightwell_jm

10 days later

TW
Time Warp
Just had a look at that Twitter account - could the new look be going live on July 4th?

lightwell_jm Jim Mann
Been sent some more photos from Sky Sports News set. All my backdrops are in now and I have to say, they are looking spectacular. TX July 4.
DV
dvboy
"Sky 1 HD" branding is all over Wall of Fame - Walliams mentioning the channel at the start and end of the show. That's going to make repeats on Pick TV awkward.

It appears a late schedule change moved the repeat from 23:00 to 22:00 this evening.
DA
David
dvboy posted:
"Sky 1 HD" branding is all over Wall of Fame - Walliams mentioning the channel at the start and end of the show. That's going to make repeats on Pick TV awkward.


Surely the constant mentions of Sky One HD are there specifically FOR the Pick TV repeats. There is no point advertising Sky One HD to people already watching it.
ED
edmund
I really doubt sky care about what it looks like on Pick TV, that channel is just a low budget channel to get adverts for sky on freeview. I would'nt be surprised if the channel is gone by this time next year. They seem to care more about Challenge now. I don't think there will be anymore free weekend passes, under the pick tv name. Probably one of the reasons sky3 didn't re-brand to pick tv in February at the same time all the other channels launched new looks, was to keep the sky branding during the free weekend pass in March. The Pick TV free weekend pass wouldn't really work without the sky bit and isn't that one of the main reasons for sky3 / pick to give a proper taster of skys current programming in hope that people will sign up for sky. Its hardly fulfilling its purpose now with repeats of old shows which don't reflect sky's current programming at all.
FO
fodg09
Confirmation from Broadcast that Sky Sports News will begin broadcasting from Harlequin 1 next week - becoming the first channel to transmit from the '£233m broadcast and production facility'.
Quote:
Sky Sports News will become the first channel to transmit from Sky’s new £233m broadcast and production facility next week, as the broadcaster begins consolidating staff currently based in separate buildings around its Osterley campus.

When Sky Studios - formerly known as Harlequin 1 - is at full capacity in six months’ time, 1,300 of Sky’s production and playout staff will be based there, allowing Sky to decommission four buildings on the Osterley campus.

Harlequin 1 will house eight HD studios - one of which will be used solely for Sky Sports News.


http://www.broadcastnow.co.uk/technology/sky-sports-news-first-to-air-from-harlequin-1/5029366.article

Apologies for the grey border.

*

Not quite sure what to make of the studio from that picture, certainly appears to be larger than the current set up. The desk looks rather odd.

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