Sky's Branding

I'm surprised the Sky Atlantic HD logo was not used on the HD channel idents. Normally Sky try and push in the HD reference as much as possible especially on sky1.

They've not done that on Sky Living HD either.

Sky1HD Park ident http://www.youtube.com/watch?v=vtzbPp0AbQw

I'm rather taken with the idents on Sky Atlantic, with my favourite so far being the 'city nights' (video below).

At the risk of sounding like Tumble, I've seen the bridges ident, the city ident, and also the restaurant ident - any others?

http://www.theidentgallery.com/skyatlantic/2011/SKYATLANTIC-2011-ID-NIGHTBUS-1.mp4

Thanks for the video. I agree 'night buses' is really well done, nice to see a bit of imagination in the idents.

Well the best visuals (and music) seems to have been reserved for Sky Atlantic, with Sky 1 now looking a very poor relation with it's lifestyle identity.

The Sky Atlantic HD dog is horribly intrusive... Really disappointing.

Unsurprisingly a very classy look for Sky Atlantic, what a lovely ident posted above. Come on Virgin Media....

That was on Sky. The caption appeared for a second on my recording before I got the "There is a technical problem with this channel" message.

I simply stopped the recording at that point to hold the caption so that you could read it.

Great idents - though I wish the logo was 'part' of the scene. In other words, I wish some stuff would go in front of it and it would remain on throughout.

You mean à la ITV1's set.

However, the logos do include reflective elements of the background on all channels; so it's not as though they've been randomly 'slapped on' as a last minute thought in post production.

Yes, though with more reflection and utilisation of the glass of the logo.