SK
skyfan
[quote="mdtauk" pid="635009"]
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
quote]
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
JA
jay
Founding member
[quote="skyfan" pid="635148"]
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
Maybe it's aimed at Metrosexuals?
quote]
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
Maybe it's aimed at Metrosexuals?
MD
[quote="skyfan" pid="635148"]
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
Well you always have Babestation and Bravo if you feel the need for male only skewed telly.
quote]
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
Well you always have Babestation and Bravo if you feel the need for male only skewed telly.
CH
Maybe it's aimed at Metrosexuals?
Don't take this personally jay, but I can well believe you work in TV research.
It's got very little to do with Metrosexuals.
The cute logo trend is about giving the impression that a brand is like a pet. The strategy is more obvious in the marketing around cars (I swear to you one of my cousins signs her Christmas cards 'Jenny, James and Punto x') with the idea being that the car is a pet, which you look after, take out for walks and so on. Maybe even give it a name. Thus empowering the consumer and, quelle surprise, making it far easier to part them from their cash.
Well I'm sorry but that's just no good to me. If I wanted a Bichon Frese, I'd go and buy one. No, I want a car that I can rely on to look after me and keep me safe (like a car should) not the other way round - and that's what I'd expect from a brand like Sky, too.
Looks like Sky just wants to aim their service at women then. TV is too women-skewed these days, thats why we end up with logos like these and idents like ITV1 and programmes like BBC One's.
Maybe it's aimed at Metrosexuals?
Don't take this personally jay, but I can well believe you work in TV research.
It's got very little to do with Metrosexuals.
The cute logo trend is about giving the impression that a brand is like a pet. The strategy is more obvious in the marketing around cars (I swear to you one of my cousins signs her Christmas cards 'Jenny, James and Punto x') with the idea being that the car is a pet, which you look after, take out for walks and so on. Maybe even give it a name.
Thus empowering the consumer and, quelle surprise, making it far easier to part them from their cash.
Well I'm sorry but that's just no good to me. If I wanted a Bichon Frese, I'd go and buy one. No, I want a car that I can rely on to look after me and keep me safe (like a car should) not the other way round - and that's what I'd expect from a brand like Sky, too.
JO
But advertising doesn't work based on what you want.
Well I'm sorry but that's just no good to me. If I wanted a Bichon Frese, I'd go and buy one. No, I want a car that I can rely on to look after me and keep me safe (like a car should) not the other way round - and that's what I'd expect from a brand like Sky, too.
But advertising doesn't work based on what you want.
CH
Yes, Jugalug - I know. My point is that these kind of branding strategies are a really good way to alienate your existing customer base. That's what companies like Sky don't seem to get.
But advertising doesn't work based on what you want.
Yes, Jugalug - I know. My point is that these kind of branding strategies are a really good way to alienate your existing customer base. That's what companies like Sky don't seem to get.
MD
Yes, Jugalug - I know. My point is that these kind of branding strategies are a really good way to alienate your existing customer base. That's what companies like Sky don't seem to get.
What about their current brand do you feel makes you safe and looks after you?
But advertising doesn't work based on what you want.
Yes, Jugalug - I know. My point is that these kind of branding strategies are a really good way to alienate your existing customer base. That's what companies like Sky don't seem to get.
What about their current brand do you feel makes you safe and looks after you?
CH
Nothing. Compare and contrast:
Older logos and branding = warm, gave the impression that Sky was the world's leading broadcaster and a reliable company that were confident they knew what they were doing. You'd get a great service for your money.
Newer logos = cold, icy, delicate, featureless, no connective device, could be just three random letters that have been plucked out of the alphabet and stuck together.
Can you imagine the BBC switching to a lowercase logo? Perhaps with circles instead of squares, as well as a more rounded font to make it seem friendlier? No... exactly.
What about their current brand do you feel makes you safe and looks after you?
Nothing. Compare and contrast:
Older logos and branding = warm, gave the impression that Sky was the world's leading broadcaster and a reliable company that were confident they knew what they were doing. You'd get a great service for your money.
Newer logos = cold, icy, delicate, featureless, no connective device, could be just three random letters that have been plucked out of the alphabet and stuck together.
Can you imagine the BBC switching to a lowercase logo? Perhaps with circles instead of squares, as well as a more rounded font to make it seem friendlier? No... exactly.
MD
Nothing. Compare and contrast:
Older logos and branding = warm, gave the impression that Sky was the world's leading broadcaster and a reliable company that were confident they knew what they were doing. You'd get a great service for your money.
Newer logos = cold, icy, delicate, featureless, no connective device, could be just three random letters that have been plucked out of the alphabet and stuck together.
Can you imagine the BBC switching to a lowercase logo? Perhaps with circles instead of squares, as well as a more rounded font to make it seem friendlier? No... exactly.
So the new sky logo cant be good until we look back at it in 10 years time...
What about their current brand do you feel makes you safe and looks after you?
Nothing. Compare and contrast:
Older logos and branding = warm, gave the impression that Sky was the world's leading broadcaster and a reliable company that were confident they knew what they were doing. You'd get a great service for your money.
Newer logos = cold, icy, delicate, featureless, no connective device, could be just three random letters that have been plucked out of the alphabet and stuck together.
Can you imagine the BBC switching to a lowercase logo? Perhaps with circles instead of squares, as well as a more rounded font to make it seem friendlier? No... exactly.
So the new sky logo cant be good until we look back at it in 10 years time...
DO
Nope, can't imagine that at all...
http://home.vis-is.co.uk/data/bbc1logos.jpg
Can you imagine the BBC switching to a lowercase logo? Perhaps with circles instead of squares, as well as a more rounded font to make it seem friendlier? No... exactly.
Nope, can't imagine that at all...
http://home.vis-is.co.uk/data/bbc1logos.jpg
ED
The sky rain forest rescue add is now reverted to the old sky logo, but still has the new logo on the website http://rainforestrescue.sky.com/