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Sky's Branding

(October 2009)

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WP
WillPS
I guess whether Challenge becomes Sky Challenge will tell us a lot about the future of the channel and whether Sky are interested in re-inventing it and then keeping it on Freeview - or are just putting it on Freeview until they work out what to do with the slot (or sell it, don't renew contract) and then axe it altogether.

A bit of catch 22 for Sky really - not that Challenge will be a massive asset to Freeview, especially once the novelty wares off, but at least in keeping it on Freeview Sky prevent another channel from launching.
It isn't becoming Sky Challenge, at least not at launch. The link I posted earlier up suggests that on February 1st it'll carry exactly the same identity, whilst on the same day the Living channels show as using their Sky brands.

I think Challenge could become a major hit on Freeview, but that'll be quickly eroded if Sky choose not to invest in new content (just as Virgin Media didn't for the last 18 months-or-so of its life).

David posted:
David posted:
I love the fact that they show 'FILLER' for ten minutes at 21:30 every day.


Don't forget In It To Win It was originally a lottery programme -- thus by cutting out the various amounts of time used prevaricating around pushing a button to choose some numbers, you could have anything between 45 and 55 minute length programmes.


I'm sure the adverts on Challenge more than make up for the lottery draws when shown on the BBC. I haven't seen much of In It To Win It on Challenge because I wasn't a fan of it originally but if it is like most recent accusations than it is likely to be butchered almost to death and will actually be shorter than the BBC version (once the commercial messages are removed from both versions).

BTW, one of the episodes of Catchphrase on Challenge today was the Snake Charmer one. Always nice to see.
To be completely fair to Challenge - the Lottery shows HAVE to be butchered because they contain constant references to the Lottery draws!
JO
jordanhowell
*

Sky Arts/HD logos appear to be changing too.

Living/HD re-branding as Sky Living/HD on Feb 1st, as expected.
ST
Stuart
It would be nice to see a Sky logo that wasn't based on around blue or red. Wink
DD
DarkestDreams
*

Sky Arts/HD logos appear to be changing too.

Living/HD re-branding as Sky Living/HD on Feb 1st, as expected.


Those Living logos are awful. I like their current branding.
ET
ethan8081
I don't like the Sky 1 logo, but the other logos are ok
PL
tellyboxPLUS
The pink on the sky living logo is a bit to pink I think it would have been better if it was a dark red. And the living it font if the word it I don't like it's a bit to posh. Sky 1 looks ok but a bit dull needs to be a brighter blue and do we know if sky 2 and 3 will have new logos.
TH
Thomas
The pink on the sky living logo is a bit to pink I think it would have been better if it was a dark red. And the living it font if the word it I don't like it's a bit to posh. Sky 1 looks ok but a bit dull needs to be a brighter blue and do we know if sky 2 and 3 will have new logos.


If the Sky Living logo was dark red, it might clash with Sky Sports. Clearly Sky are trying to associate one colour with each of it's brands, most of them just following on from past colours.
I can't imagine Sky Living would be any other colour, since it is aimed at women and therefore they'd use a feminine colour for the Living channels, pink being the most obvious one.
BE
Ben Founding member
I can't imagine Sky Living would be any other colour, since it is aimed at women and therefore they'd use a feminine colour for the Living channels, pink being the most obvious one.


Except for the past few years the channel has been trying to move away from being 'aimed at women' and to becoming a more general entertainment channel. I suppose with Sky now owning it they might reverse that.

Personally I think all those logos look pretty bad but I've never liked the way Sky uses lowercase for their name and then capitals for the channel name.
WP
WillPS
I don't think Living has been moving away from Women recently though? A quick look over their schedules reveals little of male interest, CSI probably being the most generic and, based on purely anecdotal evidence, this seems to appeal more to women.

I don't like Sky Arts' boxed logo - totally ruins the interaction between the y and A. That sloping letter style is a bit of a feature though now, what with them retaining Living's styled V.
WP
WillPS
Channel One are now acknowledging their demise on their website. It still amazes me they went for a full rebrand in September rather than just removing the Virgin brand! Has to be one of the shortest lived on-air brands there has ever been.
LL
Larry the Loafer
Channel One are now acknowledging their demise on their website. It still amazes me they went for a full rebrand in September rather than just removing the Virgin brand! Has to be one of the shortest lived on-air brands there has ever been.


So, going by that, we'd be left with... "1"?
WP
WillPS
Channel One are now acknowledging their demise on their website. It still amazes me they went for a full rebrand in September rather than just removing the Virgin brand! Has to be one of the shortest lived on-air brands there has ever been.


So, going by that, we'd be left with... "1"?


Well, maybe, but what I really meant was their set of presentation, completely new ident, even a Christmas variant!

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