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Sky's Branding

(October 2009)

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ST
Stuart
Jugalug posted:
Stuart posted:
Is this REALLY SkyAtlantic?

Do you mean: is this HBO UK? I agree it certainly looks that way - but then again, that's no bad thing.

Yes, that's what I meant.

To get a UK version of HBO added to the Variety Pack is quite a bonus, and worth the loss of Virgin1/Channel One, Bravo and Bravo 2: especially since their programming will simply transfer to Sky2/3 and Living.
DA
David
Stuart posted:

To get a UK version of HBO added to the Variety Pack is quite a bonus, and worth the loss of Virgin1/Channel One, Bravo and Bravo 2: especially since their programming will simply transfer to Sky2/3 and Living.


Won't Sky Atlantic have adverts though?
ST
Stuart
David posted:
Won't Sky Atlantic have adverts though?

Yes, and it will be annoying to have to fast-forward through them!
BR
Brekkie
I guess ultimately the pay-TV model alone mustn't be considered viable for the channel. I certainly expected when Sky began snapping up the HBO content and first announced Sky Atlantic that it might run without breaks in the programming and be either a standalone subscription channel or packaged in with Sky Movies / Sky World etc.

It's schedule will be interesting to see as new original HBO content won't stretch that far - they usually only have one drama series a week and perhaps a comedy or two elsewhere in the schedules. Also be interesting to see how they fill the daytime schedule.
GS
Gavin Scott Founding member
Stuart posted:
David posted:
Won't Sky Atlantic have adverts though?

Yes, and it will be annoying to have to fast-forward through them!


How is that annoying? You're getting the content and bypassing your part of the bargain (although with Sky I use that word ironically), by not watching the advertising that partly pays for the programming.

No such thing as a free lunch Stuart. Quit whining.
JD
jdav
Gavin Scott posted:
Stuart posted:
David posted:
Won't Sky Atlantic have adverts though?

Yes, and it will be annoying to have to fast-forward through them!


No such thing as a free lunch Stuart. Quit whining.


There is for the BBC Gavin.
GE
thegeek Founding member
watchingtv posted:
Reading the small print of that advert
Quote:
*Free to Sky TV customers taking the variety pack. Free to other sky tv customers until August 31st 2011. Sky TV from £19.50 a month for a year. HD Pack £10.25 a month extra. HD Pack required to receive Sky Atlantic in HD.
Glad to hear that, having had Sky installed yesterday. (And so will the other half, who I don't think found out yet that Channel 4 wouldn't be getting the next series of True Blood, but now need not worry...)

I wonder how many subscribers don't take the variety pack?
JA
Jamesypoo
jdav posted:
Gavin Scott posted:
Stuart posted:
David posted:
Won't Sky Atlantic have adverts though?

Yes, and it will be annoying to have to fast-forward through them!


No such thing as a free lunch Stuart. Quit whining.


There is for the BBC Gavin.

License fee evader, are we?
FO
fodg09
Brekkie posted:
I guess ultimately the pay-TV model alone mustn't be considered viable for the channel. I certainly expected when Sky began snapping up the HBO content and first announced Sky Atlantic that it might run without breaks in the programming and be either a standalone subscription channel or packaged in with Sky Movies / Sky World etc.

It's schedule will be interesting to see as new original HBO content won't stretch that far - they usually only have one drama series a week and perhaps a comedy or two elsewhere in the schedules. Also be interesting to see how they fill the daytime schedule.


This document gives a good idea as to how the schedule will look,

http://www.skymedia.co.uk/_downloads/823/Sky%20Atlantic%20HD-%20no%20logos%20(W).pdf

Potentially a very strong line up I think.
DA
David
fodg09 posted:
Potentially a very strong line up I think.


Sorry to break it to you, but it will just be another terrible Sky channel full of adverts, cross promotion and DOGs if not from day one then at least after 6 months. It will be Sky 4 in all but name.
DE
derek500
fodg09 posted:
Brekkie posted:
I guess ultimately the pay-TV model alone mustn't be considered viable for the channel. I certainly expected when Sky began snapping up the HBO content and first announced Sky Atlantic that it might run without breaks in the programming and be either a standalone subscription channel or packaged in with Sky Movies / Sky World etc.

It's schedule will be interesting to see as new original HBO content won't stretch that far - they usually only have one drama series a week and perhaps a comedy or two elsewhere in the schedules. Also be interesting to see how they fill the daytime schedule.


This document gives a good idea as to how the schedule will look,

http://www.skymedia.co.uk/_downloads/823/Sky%20Atlantic%20HD-%20no%20logos%20(W).pdf

Potentially a very strong line up I think.


I wonder how Sky are going to fit a 55 minute HBO programme into an hour slot and have the normal number of ads/promos?

I wonder if they're going to adopt the Anytime 'bookend' type advertising, and have ads just at the beginning and end of the programme.

I recently had contact with someone very high at Sky and she told me "I'll have to wait and see".
JO
Joe
derek500 posted:
I recently had contact with someone very high at Sky and she told me "I'll have to wait and see".


Does she work on the top floor then?

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