Sky's Branding

Interesting that they've kept a similar font for "Living". I think out of any of those logos, it works the best, because it's the most interesting. Sky1 looks clunky - they should have reverted to "ONE" to fill the box a bit more, and Sky Atlantic looks just a little bit boring.

What's Sky's obsession with changing their channel logos every couple of years?!

I would have said yes but they recently amended the Sky Movies idents with the tablet logo used online and in print (making an uncharacteristic mess sadly), so I've got a feeling these will be seen on screen too given their understandable efforts to forge a unified look.

Would be easy enough to apply the new logo to the current Sky1/2/3 idents, although I thought a new look may have been on the cards given the strange delay it's taken for the Sky logo to be updated in the Sky1/2/3 logos and to tie in with the launch of Atlantic.

I guess the preview pdf featuring the shattered blocks with new logo doesn't necessarily confirm a revamp isn't around the corner - they might just not want to reveal too much just yet.

hmm, not really sure what to make of these new logos.
sky 1 looks pretty boring in truth, but I guess we just have to see how they look onscreen.

I always like the sky:onc logo, but out of these 3, Living is my fave logo.

First TV advert for Sky Atlantic can be seen here,

http://tv.sky.com/skyatlantic

Hmm, 'The Home of HBO', that's quite a good selling point. It'll be interesting to see how the idents look, but that promo felt very classy.

This looks like a very promising channel from sky, for once, shame Sky one becoming a dump!, there could move the 3 us sitcoms and The simpons to that channel and bingo. sky one no more.

Reading the small print of that advert


I can see the future and I can see something happening

It looks OK as an addition to the Variety Pack.

Do Virgins get this?

Is this REALLY SkyAtlantic?

http://i51.tinypic.com/e04lzs.jpg

Do you mean: is this HBO UK? I agree it certainly looks that way - but then again, that's no bad thing.

I wonder if Sky1 is trying to up its game at the moment as well in terms of home-grown programmes. This week's Little Crackers have been exceptionally good, and more like something I'd expect from the BBC.

I know it's only one strand of programmes, but it's so un-typically Sky1, I hope it marks the start of a bit more in the way of quality programming.

Did you not watch Ten Minute Tales, last Christmas?

Do a Google for Lucy Lumsden and Sky comedy and you'll find out about other new Sky 1 commissions.