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skyfan
Central (South) Midlands Today
It looks like a lowercase version of the "Sky Sports Font".

The "Sky Sports Font" is a slight variation of the "Sky Font"
Chie2,195 posts since 31 Jul 2007
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That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.

Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...

I think the current trend for rounded, childish, lowercase logos is a bit silly. If it was Mothercare or something then I could understand the need for such a logo, but this is SKY we're talking about. Not that I'm really bothered about Sky though. It's their funeral, I guess.
jay1,811 posts since 23 Mar 2001
London London
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That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.

Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...

I think the current trend for rounded, childish, lowercase logos is a bit silly. If it was Mothercare or something then I could understand the need for such a logo, but this is SKY we're talking about. Not that I'm really bothered about Sky though. It's their funeral, I guess.


Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?
jay
Chie2,195 posts since 31 Jul 2007
Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?

Because it devalues the brand.

And that wasn't an over-reaction.

Certainly not the 'biggest over-reaction evar!!!' anyway.
Last edited by Chie on 22 October 2009 3:10am
mdtauk6,316 posts since 4 Jan 2003
London London
Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?

Because it devalues the brand.

And that wasn't an over-reaction.

Certainly not the 'biggest over-reaction evar!!!' anyway.


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But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Last edited by mdtauk on 22 October 2009 4:40am