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Sky's Branding

(October 2009)

This site closed in March 2021 and is now a read-only archive
JP
jpeg987
I agree, it looks awful.
SG
SatGold
just a silly sky living logo i did lol
http://apollo.cooltext.com/rendered/cooltext480855109.png
DA
davidmcg
I agree, it looks awful.


I think that applys to the logo above this post too.

11 days later

AN
Ant
Does anyone know why the Sky1/Sky2/Sky3 logos STILL use the old Sky branding? Considering Sky1 HD is their flagship channel you would have thought it'd be first to change. Even my replacement HD remote has the new Sky logo on it at the top.

It makes me wonder if a brand new look is coming, what with Sky Atlantic launching in the new year...
ST
Stuart
Ant posted:
Does anyone know why the Sky1/Sky2/Sky3 logos STILL use the old Sky branding? Considering Sky1 HD is their flagship channel you would have thought it'd be first to change. Even my replacement HD remote has the new Sky logo on it at the top .

You'd be hard pushed to spot the different between the old and the new logos in view of the size it's shown on the remote control.
AN
Ant
Ant posted:
Does anyone know why the Sky1/Sky2/Sky3 logos STILL use the old Sky branding? Considering Sky1 HD is their flagship channel you would have thought it'd be first to change. Even my replacement HD remote has the new Sky logo on it at the top .

You'd be hard pushed to spot the different between the old and the new logos in view of the size it's shown on the remote control.


Hence why I'm surprised they updated the remotes before their main telly channel.
ST
Stuart
Ant posted:
Hence why I'm surprised they updated the remotes before their main telly channel.

I don't think they have updated their remotes as part of the recent change to the on-screen logo.

The remote controls/STBs have included only the lower case Sky logo for about 5 years. The revamped 2010 on-screen logo is barely distinguishable from the previous version at that size.

Perhaps that's why the change was relatively minor, in view of the amount of equipment on which it appears, otherwise they would be inadvertantly dating particular bits of kit.
JA
JAS84
Sky1, 2 and 3 did change their break bumpers, and don't the main idents only have the number on them? Changing the logo should've only required a minor tweak to the trailers and website. To have not done that when they did the break bumpers seems lazy to me.
ED
edmund
Sky 1, 2 and 3 has started airing its Christmas presentation today, the usual ident back for a third year, but a new generic sky Christmas breakbumper is in use by all three channels.
MD
mdtauk
Seems the Box Office logo is getting updated. I hope this is just a rush job for this advert...
http://img.skysports.com/10/12/496x259/kingkhan-800_2539281.jpg
JO
jordanhowell
Has this been posted yet? Apologies if it has..

*
FO
fodg09
Thanks for that, don't think it had been posted.

It can also been seen at the bottom of this article about Atlantic,

http://tv.sky.com/skyatlantic

Hard to tell whether the background for 'Sky' and 'HD' is translucent or if it's just black/very dark purple. Not a hugely imaginative logo on paper but obviously best to wait and see how the whole package comes together.

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