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harshy5,794 posts since 24 Mar 2001

And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.

And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels


Surely you mean Sky Sports Wink Sky Sport is in Germany and Italy and I think NZ.
skyfan
Central (South) Midlands Today

And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.

And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels


Yeah, the original 2005 one, then the one in 2008. I can't help the 2008 one was meat to relate to the iPhone app they launched (hence the glass and rounded edges).

Nothing beats the 2001 logo though.
jay1,808 posts since 23 Mar 2001
London London
I actually think of Sky Sports and Sky Movies when I think of Sky, not Sky News..

This re-brand will be very interesting, I wonder if it will be phased in as channels re-brand themselves or if they will all change on the launch day?
jay
harshy5,794 posts since 24 Mar 2001

And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.

And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels


Yeah, the original 2005 one, then the one in 2008. I can't help the 2008 one was meat to relate to the iPhone app they launched (hence the glass and rounded edges).

Nothing beats the 2001 logo though.


My favourite one is from 1993, it hasn't been beaten since, that for me was Sky
Inspector Sands12,573 posts since 25 Aug 2004
I actually think of Sky Sports and Sky Movies when I think of Sky, not Sky News..


News and Sport are the higher profile services, the Movie channels have arguably been on the decline for years.

Their business is based on Football and their credibility is based on Sky News
all new Phil2,784 posts since 12 Feb 2005
Granada North West Today
Not sure if it's been commented on by the way, but I noticed a new style trailer on Sky1 the other day, using the custom-made font that someone showed on here a few weeks back. I think I prefer the old ones, they were really good. This one involved the flying bits of glass in the background, but I think the background was light blue instead of black, and there was no picture from the show, it was just a full screen slide. Haven't seen much of the channel lately so I don't know if it's been rolled out to the rest of the channel presentation yet - Sky3 were using the old style last time I checked.
I love lamp
mdtauk6,112 posts since 4 Jan 2003
London London
A couple of the new shows are using a custom trailer style, such as NCIS, and there is also a trailer for two shows Bones and Fringe, which use their own style, but I am not sure if this is a total change just yet...
Jonny3,918 posts since 27 Nov 2006
Tyne Tees Look North (North East)
Comparing the logos side by side, I would say that, amazingly, it has met its brief, the new logo is 'friendlier'. To appreciate this though you have to view the logos side by side; it's such a subtle modification that when the new logo is displayed on its own I think the alteration will go unnoticed by most.

I don't think anyone has mentioned this yet but hasn't Sky just finished sending customers new viewing cards, complete with old logo?
youtube
benjy1,858 posts since 4 Jan 2003
BBC World
*

That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.

Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...