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Sky's Branding

(October 2009)

HA
harshy Founding member

And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.

And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels


Surely you mean Sky Sports Wink Sky Sport is in Germany and Italy and I think NZ.
SK
skyfan

And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.

And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels


Yeah, the original 2005 one, then the one in 2008. I can't help the 2008 one was meat to relate to the iPhone app they launched (hence the glass and rounded edges).

Nothing beats the 2001 logo though.
JA
jay Founding member London London
I actually think of Sky Sports and Sky Movies when I think of Sky, not Sky News..

This re-brand will be very interesting, I wonder if it will be phased in as channels re-brand themselves or if they will all change on the launch day?
jay
HA
harshy Founding member

And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.

And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels


Yeah, the original 2005 one, then the one in 2008. I can't help the 2008 one was meat to relate to the iPhone app they launched (hence the glass and rounded edges).

Nothing beats the 2001 logo though.


My favourite one is from 1993, it hasn't been beaten since, that for me was Sky
IS
Inspector Sands
jay posted:
I actually think of Sky Sports and Sky Movies when I think of Sky, not Sky News..


News and Sport are the higher profile services, the Movie channels have arguably been on the decline for years.

Their business is based on Football and their credibility is based on Sky News
GO
gonzo
My Favourite was 1996, or really the 1997 logo.
Gonzo, really needs a new signature.
AN
all new Phil Yorkshire Look North (Yorkshire)
Not sure if it's been commented on by the way, but I noticed a new style trailer on Sky1 the other day, using the custom-made font that someone showed on here a few weeks back. I think I prefer the old ones, they were really good. This one involved the flying bits of glass in the background, but I think the background was light blue instead of black, and there was no picture from the show, it was just a full screen slide. Haven't seen much of the channel lately so I don't know if it's been rolled out to the rest of the channel presentation yet - Sky3 were using the old style last time I checked.
MD
mdtauk London London
A couple of the new shows are using a custom trailer style, such as NCIS, and there is also a trailer for two shows Bones and Fringe, which use their own style, but I am not sure if this is a total change just yet...
FO
fodg09
What looked like a Sky logo with a "rounded" letter 's' was just used on Sky News in a piece about some rainforest campaign that Sky are involved in.

If it was the "new" logo then it is not that different at all!

EDIT: It is in use on this website http://rainforestrescue.sky.com/
JO
Jonny Tyne Tees Look North (North East)
Comparing the logos side by side, I would say that, amazingly, it has met its brief, the new logo is 'friendlier'. To appreciate this though you have to view the logos side by side; it's such a subtle modification that when the new logo is displayed on its own I think the alteration will go unnoticed by most.

I don't think anyone has mentioned this yet but hasn't Sky just finished sending customers new viewing cards, complete with old logo?
youtube
BE
benjy
*

That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.

Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...
MD
mdtauk London London
Can someone capture a larger version of the logo, from Sky News itself? so we can see more of the detail...

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