And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.
And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels
Surely you mean Sky Sports Sky Sport is in Germany and Italy and I think NZ.
And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.
And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels
Yeah, the original 2005 one, then the one in 2008. I can't help the 2008 one was meat to relate to the iPhone app they launched (hence the glass and rounded edges).
And don't forget, Sky News has only had 2 logos since 2001 (3 if you count the update to the 2005 logo) and Sky Sports has been mainly consistent, so its not all been chaotic.
And to the majority of the public, Sky is Sky News and Sky Sport... they are the two most high profile channels
Yeah, the original 2005 one, then the one in 2008. I can't help the 2008 one was meat to relate to the iPhone app they launched (hence the glass and rounded edges).
Nothing beats the 2001 logo though.
My favourite one is from 1993, it hasn't been beaten since, that for me was Sky
Not sure if it's been commented on by the way, but I noticed a new style trailer on Sky1 the other day, using the custom-made font that someone showed on here a few weeks back. I think I prefer the old ones, they were really good. This one involved the flying bits of glass in the background, but I think the background was light blue instead of black, and there was no picture from the show, it was just a full screen slide. Haven't seen much of the channel lately so I don't know if it's been rolled out to the rest of the channel presentation yet - Sky3 were using the old style last time I checked.
A couple of the new shows are using a custom trailer style, such as NCIS, and there is also a trailer for two shows Bones and Fringe, which use their own style, but I am not sure if this is a total change just yet...
Comparing the logos side by side, I would say that, amazingly, it has met its brief, the new logo is 'friendlier'. To appreciate this though you have to view the logos side by side; it's such a subtle modification that when the new logo is displayed on its own I think the alteration will go unnoticed by most.
I don't think anyone has mentioned this yet but hasn't Sky just finished sending customers new viewing cards, complete with old logo?
That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.
Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...
Sky Sport is in Germany and Italy and I think NZ.