Sky's Branding

Had a look at the website of the channel showing it in Spain.

It says that ABC are sending it live at West Coast time, commercial free. In Spain, Cuatro are showing the two parts without adverts, with a two minute break between the two parts.

Spain are delaying it by 30 minutes, in order for it to be accurately subtitled.

Does sky1HD use the same idents as sky1 sd? Thanks in advanced.

I don't have Sky, so couldn't give a definitive answer, but I'm pretty sure they use the same idents.

Thanks Rob for your help

Sky1 HD definitely airs the same idents as Sky1.

when will someone at Sky News update their iphone app, its still the old logo and its still Decision Time!

Agreed. Shocking when you consider the it was last updated on the 7th. After the relaunch!

Hmm, I was checking Venture3's website (The designers of the new logo) and there was this odd Sky1 HD Logo.
http://img39.imageshack.us/img39/6491/screenshot20100522at215.png

Yes. I was shocked.

Did anyone get up to watch Lost at 5am then? I didn't, I don't watch Lost. I did record it though, I wanted to see how Sky handled it. I'm still none the wiser.

Sky claimed it was 'Live from the US' whatever that means. It didn't have subtitles or audio description. It did have normal advert breaks but it also had these weird "You're watching LOST, Live from the IS" bumpers at regular intervals (at the US break points?), this is how it was broadcast, I have not cut anything out and the audio issues after the bumper is how it was shown on Sky One (SD) not a fault in my capture...
[media:8ee3db3e8e]http://up.metropol247.co.uk/davidlees/lost_break_v2.flv[/media:8ee3db3e8e]

What was the point in these bumpers? Notice how the Sky One logo disappears, as it would when they were going for an advert break. I wonder why they didn't just play each part of the programme back to back? How 'live' was this? Was it really coming from the US? Was there something else on the feed that needed covering up at these points?
Not all of these quick breaks were even as smooth as the one above (audio sync issues notwithstanding). This was the first attempt a few minutes after 5am...
[media:8ee3db3e8e]http://up.metropol247.co.uk/davidlees/lost_fault.flv[/media:8ee3db3e8e]

For those that want to know, it ended... .

Did anyone see what happened on Sky One HD and/or Sky Two (AKA Sky One+1), did they have the fault caption on these channels too?

Well from the Digital Spy blog Lost had breaks at:

9.10pm, 9.20pm, 9.29pm, 9.38pm, 9.46pm, 9.55pm (so standard for a US hour)
10.07pm, 10.20pm, 10.30pm, 10.39pm, 10.50pm, 11.04pm (ending at 11.30pm - so by US standards an hours worth of breaks over 90 minutes).

That is twelve internal ad breaks in all, but UK rules permit eight - so four would have to have been filled in other ways. That said though I'm sure the OFCOM code makes exceptions for simulcasts from non-UK channels as long as they don't go above the maximum 12-minutes per hour.


And from what I've read of the ending I'm glad I gave It up midway through series 1 when they said they were going to stretch out the plot for six years!

That probably means the UK were ahead of the US broadcast at certain points then. The first 'break' on Sky One was the one with the temporary fault caption that I posted above, I assume in the US the break would have been longer than that. I still wonder why Sky One showed those captions if they had access to the whole show (which they seemed to) anyway. Why didn't they just play all parts back to back?