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Sky's Branding

(October 2009)

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HA
harshy Founding member
I don't like the new Sky Sports dog, the live bit looks a little weird now.
WH
whoiam989
Asa posted:
I love that smashing of the glass effect, it's so well done and the possibility of alternative versions is almost endless.


I assume that someone spoofs it like "children breaks glass window while playing some balls".

11 days later

MD
mdtauk
The new corporate font has started coming into use with adverts, billboards, and monthly preview documents...

*
ED
edmund
Sky1 have just aired a new ident at 9pm for the new serise of 24. http://www.youtube.com/watch?v=HN-j5WWkk8s
CR
Critique
A pub nearby has just changed one of it's banners with: SKY SPORTS SHOWN HERE (Includes old logo) on it to the current Sky Sports logo (New logo).

Also, the LIVE Dog on Sky1 looks horrible. When Got to Dance was on Live last night, there was a horrible DOG which looked so out of place under the Sky1 logo.
OV
Orry Verducci
Also, the LIVE Dog on Sky1 looks horrible. When Got to Dance was on Live last night, there was a horrible DOG which looked so out of place under the Sky1 logo.

My impression from watching it is that they used the wrong DOG, clearly being the original version that goes off the side of the screen. I'm sure I've seen one since with the Sky1 logo in the revised position and 'LIVE' centred under it.
DA
Dave Founding member
Is Sky 1 now known as Sky 1 HD?
RD
rdd Founding member
Dave posted:
Is Sky 1 now known as Sky 1 HD?


They seem to be using "HD" a lot more on promos. Sky Sports are doing the same - promoting the HD channel first and then the SD one, which is the opposite to before the rebrand. The Heineken Cup title sequence now has "sky SPORTS HD" instead of "SKY SPORTS" on it, also.

But why does Sky Sports News use its old logo (and non-animating DOG) overnight?
RO
rob Founding member
rdd posted:

But why does Sky Sports News use its old logo (and non-animating DOG) overnight?


I noticed on Saturday morning that the new logo was used at the 11am TOTH (when they repeat the 10am hour), but they reverted back to the old logo a short time later.
DB
dbl
EDIT: never mind
Last edited by dbl on 9 March 2010 11:59am

24 days later

LL
Larry the Loafer
Apologies if this is considered digging but I didn't feel like decidating a thread...

http://www.digitalspy.co.uk/digitaltv/news/a203956/sky-movies-screen-1-to-become-showcase.html.html

Turns out Sky Movies is to be freshened up YET AGAIN with the controversial "Screens" being rebranded to "Showcase" in the style of the Christmas channel, such as box sets and special weekends etc.

It's a nice idea, but talk about an identity crisis...
AN
all new Phil
Can't help but wonder why Sky 1 isn't yet sporting the new logo. Surely it'd be the easiest to change over out of all their channels, what with the Sky logo not even appearing in their idents.

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