Sky's Branding

Yes, I also like that one. They have another product line called 'Sky Live Casino' in the same style, but I can't seem to find a decent sized image . . . only this one:

Up isn't redundant. The up provides context as to what sort of searching you're doing, namely literary.

Guys, I'm bored now, and I'm a polyglot linguist.

That logo is only used on the header of the site, it’s not used elsewhere.

App logos have finally updated

I agree, as much as consistency is good, Sky has managed to devoid the channels of any personality they might have, especially their three main channels. I think part of the problem is as well that the rebrand doesn’t make much of an impact because they still use their (garish) custom font in all of it, making it look more like a refresh than a rebrand to the everyday eye, if that makes sense...
I think it’s time to break out of the boxes.

I’m not so sure the gambling logo’s should follow the exact same style as the likes of Sky1 and Sky News. Maybe something more in line with the Sky Store logo would have been a little more distinctive from their flagship channels.

My personal favourite logo has to be the Sky Casino one, because it seems they actually made effort with it. The new Sky Poker logo looks surprisingly similar to the current Sky One logo.

Casino is exactly the same gradient as the old one, bit of an unusual one as it’s marketing comes with a slogan underneath, but it’s not there on the other gaming brands.

Come April you not see any of them unless you visit the website or TV channel. Seems somewhat redundant.

It's also my favourite from a design point of view. I'm guessing it's based on the green colour of a gaming table . . .

I guess it's always been based on one

Not necessarily branding, but it’s looking likely according to Twitter that Netflix is coming to Sky...

Hi @NetflixUK pic.twitter.com/DBWXDkAM2F

— Sky TV (@skytv) March 1, 2018