Sky's Branding

Well, I stand corrected.

The concise/compact editions may not have it, but the most up to date lists are always on the websites.

https://www.collinsdictionary.com/dictionary/english/mindshare

https://dictionary.cambridge.org/dictionary/english/mind-share

https://en.oxforddictionaries.com/definition/mindshare

Well, yes, but "up to date" doesn't mean definitive. By the online standard, "mansplain", "freegan" and "tomoz" are also valid words - but neither they nor "mindshare" are going to appear in the Times crossword, be accepted on Countdown , or score you points in a Scrabble competition.

No offence to MetalGearRex, who I respect as a member, but that was a very good roast.

"Search up" is the one that gets me. "Up" is entirely redundant - in which other direction am I going to search?

Terrible wording on my part.



Have to agree with this, personally.

I think you meant to write 'look up' or 'search' but managed to put the two together!

Back to Sky Branding, and here are the new gaming logos . ..
http://i67.tinypic.com/10h1ra8.jpg

I don’t feel that this look is one that will last, to be honest. Sky have never been good at keeping things uniform - they get twitchy and want to change things, especially when things are *so* uniform like now.

Lower case in the logos looks crap.

I happen to think the lowercase makes it feel fresh and more premium. But the last decade or so has been variations on a theme mostly.

I like the gradient on Sky casino

Still the old logos on the gaming apps.