Sky's Branding

HA

harshy Founding member 29 December 2017 2:17pm

When you look at the quality of the idents in 2008 on Sky 1 and compare them to this. TV Pres just gets worse and worse in the UK IMO.

These looks like they’ve chucked a load of paper logos on a blue table. Well done Sky Creative!

With the amount of foreign tv I can watch, I can definitely say the best presentation packages are not in the UK.

ED

edmund 29 December 2017 2:33pm

MetalGearRex posted:

As for those new Sky One idents, it’s good to see that they’re building on the pres package with a range of simple and practical concepts here, especially as we’ve seen four idents launched in the space of a month.

I'm surprised they are actually bothering to add more idents to the package, it is not normally Sky's strong point to develop presentation further. The only time Sky1 in the recent past have added to their idents is for programme specific additions, which often did not follow the theme of the main set. Unfortunately, this is the one set I really don't want to see developed any further! It is possible all of these idents were created originally and their rollout is just being staggard, guess time will tell. Lots more stings have been appearing recently too.

KU

Kunst 29 December 2017 4:30pm

However minimalistic they are, I think the Sky One idents work well

VM

VMPhil 1 January 2018 1:05pm

There was a special fireworks ident used into New Year Fireworks Live on Sky One last night.

RE

Rex 1 January 2018 1:17pm

VMPhil posted:

There was a special fireworks ident used into New Year Fireworks Live on Sky One last night.

Saw it as a sting into ad breaks as well last night.

ST

Stuart 1 January 2018 2:38pm

Kunst posted:

However minimalistic they are, I think the Sky One idents work well

They don't do anything of the sort. They are marginally more exciting than the static and music-free Granada ident I was brought up seeing in the 1980s:

http://thetvroom.com/images/pool-z/z-151/main-000-488.jpg

ED

edmund 1 January 2018 2:49pm

Caps of the Sky One Fireworks ident and sting are now available here . These idents are slowly starting to grow on me. It looks like they chose the two most boring and flat idents to launch with. The fireworks ident works well and nice to see them creating idents for events.

http://presentationarchive.com/skyonechristmas2017/fireworks-c.jpg

VM

VMPhil 1 January 2018 3:55pm

There was also a sting in the style of party blowers after the live fireworks ended on my recording - don't know if that'll turn up as an ident too.

ST

Stuart 1 January 2018 4:20pm

edmund posted:

It looks like they chose the two most boring and flat idents to launch with.

A PR company with that strategy wouldn't last very long.

:-(

A former member 1 January 2018 5:05pm

VMPhil posted:

There was also a sting in the style of party blowers after the live fireworks ended on my recording - don't know if that'll turn up as an ident too.

It has!

ED

edmund 1 January 2018 5:17pm

Its strange the party stringers sting started airing a couple of days ago. The ident might be added to the regular rotation once New Years is over. Having a soundtrack makes a big difference, that's where the original two really lack. Link to the Party Stringers ident here .

http://presentationarchive.com/skyonechristmas2017/stringersident-f.jpg

MD

mdtauk 12 January 2018 3:24pm

New Sky News logo showing up in the Business Contract documents...

(October 2009)