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Sky's Branding

(October 2009)

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HA
harshy Founding member
When you look at the quality of the idents in 2008 on Sky 1 and compare them to this. TV Pres just gets worse and worse in the UK IMO.

These looks like they’ve chucked a load of paper logos on a blue table. Well done Sky Creative!

With the amount of foreign tv I can watch, I can definitely say the best presentation packages are not in the UK.
ED
edmund
As for those new Sky One idents, it’s good to see that they’re building on the pres package with a range of simple and practical concepts here, especially as we’ve seen four idents launched in the space of a month.


I'm surprised they are actually bothering to add more idents to the package, it is not normally Sky's strong point to develop presentation further. The only time Sky1 in the recent past have added to their idents is for programme specific additions, which often did not follow the theme of the main set. Unfortunately, this is the one set I really don't want to see developed any further! It is possible all of these idents were created originally and their rollout is just being staggard, guess time will tell. Lots more stings have been appearing recently too.
KU
Kunst
However minimalistic they are, I think the Sky One idents work well
VM
VMPhil
There was a special fireworks ident used into New Year Fireworks Live on Sky One last night.
RE
Rex
There was a special fireworks ident used into New Year Fireworks Live on Sky One last night.

Saw it as a sting into ad breaks as well last night.
ST
Stuart
Kunst posted:
However minimalistic they are, I think the Sky One idents work well

They don't do anything of the sort. They are marginally more exciting than the static and music-free Granada ident I was brought up seeing in the 1980s:

http://thetvroom.com/images/pool-z/z-151/main-000-488.jpg
ED
edmund
Caps of the Sky One Fireworks ident and sting are now available here . These idents are slowly starting to grow on me. It looks like they chose the two most boring and flat idents to launch with. The fireworks ident works well and nice to see them creating idents for events.

http://presentationarchive.com/skyonechristmas2017/fireworks-c.jpg
VM
VMPhil
There was also a sting in the style of party blowers after the live fireworks ended on my recording - don't know if that'll turn up as an ident too.
ST
Stuart
It looks like they chose the two most boring and flat idents to launch with.

A PR company with that strategy wouldn't last very long.
:-(
A former member
There was also a sting in the style of party blowers after the live fireworks ended on my recording - don't know if that'll turn up as an ident too.

It has!
ED
edmund
Its strange the party stringers sting started airing a couple of days ago. The ident might be added to the regular rotation once New Years is over. Having a soundtrack makes a big difference, that's where the original two really lack. Link to the Party Stringers ident here .

http://presentationarchive.com/skyonechristmas2017/stringersident-f.jpg

11 days later

MD
mdtauk
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