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Sky's Branding

(October 2009)

This site closed in March 2021 and is now a read-only archive
RE
Rex
Extra ident upload: Sky Living's medical ident. Seeing that it has rarely been seen across YouTube and TV presentation sites, decided to screencap it tonight.

ED
edmund
Waiting for the Snowflakes ident at 12.40am. EDIT: Well, Popcorn aired instead. Will capture tomorrow, obviously due to sleep...


Here is a clean version of the snowflakes ident. It's strange that they are airing the Christmas idents in tandem with the regular two. I first spotted the Christmas idents on Saturday the 16th, but the misc graphics have had a sparkle effect much longer than that with a Christmas sound effect added to the ECPs.
http://presentationarchive.com/skyonechristmas2017/snow-f.jpg
MR
mr_vivian
Waiting for the Snowflakes ident at 12.40am. EDIT: Well, Popcorn aired instead. Will capture tomorrow, obviously due to sleep...


Here is a clean version of the snowflakes ident. It's strange that they are airing the Christmas idents in tandem with the regular two. I first spotted the Christmas idents on Saturday the 16th, but the misc graphics have had a sparkle effect much longer than that with a Christmas sound effect added to the ECPs.
http://presentationarchive.com/skyonechristmas2017/snow-f.jpg


Snowflake blocks dropping... sounds like Channel 4's idea xD
IT
Ittr
Wanted some extra Christmas presentation outside of Sky Cinema and Sports? Sky One has currently got two Christmas idents airing, here's the Snowglobes ident:

https://www.youtube.com/watch?v=x6LsWE9M9uE

Waiting for the Snowflakes ident at 12.40am. EDIT: Well, Popcorn aired instead. Will capture tomorrow, obviously due to sleep...

You would really expect there to atleast be a bit of snow in them rather than just non-christmassy Sky One logos
RE
Rex
Wanted some extra Christmas presentation outside of Sky Cinema and Sports? Sky One has currently got two Christmas idents airing, here's the Snowglobes ident:

https://www.youtube.com/watch?v=x6LsWE9M9uE

Waiting for the Snowflakes ident at 12.40am. EDIT: Well, Popcorn aired instead. Will capture tomorrow, obviously due to sleep...

You would really expect there to atleast be a bit of snow in them rather than just non-christmassy Sky One logos

Can't say that matters, the idents already display a core Christmassy theme in them, whether there is snow or not.
Last edited by Rex on 21 December 2017 2:15pm
ED
edmund
You would really expect there to atleast be a bit of snow in them rather than just non-christmassy Sky One logos


I think that is kind of the point of these idents. The original two don't have real bubble wrap or popcorn, it is the Sky One logo acting as other objects.
ST
Stuart
I think that is kind of the point of these idents. The original two don't have real bubble wrap or popcorn, it is the Sky One logo acting as other objects.

Which probably sounds good as part of the dissertation of an Art College student, but not as a 5 second TV ident. They are really no different to the rest of the set - boring.


Even the BBC One Christmas idents had more thought, and they are going to last less than a month.

I am not a fan of Sky's new identity for Sky One.
ED
edmund
I agree I'm not a fan of this Sky One branding at all. At least the Christmas idents have a bit more energy than the original two, what a difference having a musical soundtrack makes. I hope additional idents are launched next year, just to break up the monotony of the sound of bubble wrap and microwave popcorn. Although I can't see this package lasting longer than a year.
IT
Ittr
I agree I'm not a fan of this Sky One branding at all. At least the Christmas idents have a bit more energy than the original two, what a difference having a musical soundtrack makes. I hope additional idents are launched next year, just to break up the monotony of the sound of bubble wrap and microwave popcorn. Although I can't see this package lasting longer than a year.

If Sky continue doing this, they will end up changing the logo after every 1 year and 6 months (and graphics packages) over and over again until they can find something better to do with their money (...they won't).
BE
Bert75
I agree I'm not a fan of this Sky One branding at all. At least the Christmas idents have a bit more energy than the original two, what a difference having a musical soundtrack makes. I hope additional idents are launched next year, just to break up the monotony of the sound of bubble wrap and microwave popcorn. Although I can't see this package lasting longer than a year.
I quite like them it make a change not to have people idents on channel
BE
Bert75
Because people idents aren’t real idents sky one is
IT
Ittr
Because people idents aren’t real idents sky one is

I'm finding it hard to understand what you are saying.

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