Sky's Branding

Have they not added a bit of purple into the background of the right hand panel? Don't recall that before and the new idents seem to have bits of purple in too.

He just said that! Looks ok, doesnt quite fit in with the rest of the Sky Sports brand yet though.

its ok I guess, not as good as the 1993 ident!

Did anyone just see the Got To Dance themed Sky1 ident just on now at 6pm? The 1 turned into an equalizer as people dance behind it.

i'm not sure I like the new Sky Sports logo. The lowercase/caps combination doesn't do it for me at all and just looks half done.

If anyone's having trouble imagining what the Sky Sports ident looks like with a 4 in the blue rectangle in motion, struggle no longer.

That video is not quite a capture of its debut, unfortunately. Discounting the accidental showing on SSN, the actual first showing on the channel itself looked something like this:

http://i176.photobucket.com/albums/w191/2007TopGearDog/ss4fault.jpg

Clearly they weren't having one of their better days.

I love that smashing of the glass effect, it's so well done and the possibility of alternative versions is almost endless.

Sorry, read that as no new background for some reason. *palms own face*

Here is the got to dance sky1 ident http://www.youtube.com/user/UKTVIDENT#p/c/F1CBA21F29B0E7F3/0/CJD4D4KV0Rs

Breakdown of Sky Sports idents: v cool stuff

http://www.justinbates.com/Sky_Sports_Idents_2010.html

I wonder if the idents have been made with Sky's upcoming 3D Service in mind..

I doubt it, as the 3d service seems to be a single channel with 3D content. Then again, they may show channel idents preceding a show...