Sky's Branding

Don't say that unless you can prove it.

My source has confirmed new year AT THE EARLIEST

Unless what I have seen has changed, then your source is wrong.

And I'm talking logo change only here. Nothing else.

Meanwhile in Italy:

That's a nice compromise..Sky Cinema Uno has kept the generic ident, obviously

Heinz or HP?

Daddies.

There seems to be more going on with the Italian Idents then the UK one, what’s Sky Deutschland using ?

I mean, the only possible reason the Sky Cinema idents aren't as good as over here is possibly because Sky likes to make pop-up channels for the network of channels. So they basically just slap text at the bottom of the Sky Cinema logo and call it a day because making actual idents for those pop-up channels would waste time, even though they were clearly able to on channels like Sky Cinema Star Trek.

My only issue with the cinema idents is that I think the close up shots should be of the Sky logo, and not the ‘cinema’. I would emphasise the Sky logo more.

It do like the Cinema idents on Sky Italia, and I wish they would use them in the UK.


I understand what you're saying about the pop-up channels, but they could always reserve the generic ident for those.

Is the sky movies Christmas channel using this lovely ident (with clips and logo adjusted) or something different this year?