Sky's Branding

Saw a couple of hoardings for Strike Back and Bounty Hunters today, in this style (these are mock-ups) along with the programme title and air date. The Sky One logo was as you see here, cut off slightly on the right. Reminds me of the old BBC style for hoardings back in the mid-00s.

The current edition of Private Eye ( Eye 1455 ) gives a reference to Sky One’s new idents.



Edit: forum users on desktops may see that the image is in the wrong direction; sorry for that.

Clearly Sky's decision to rotate the position of their logo in advertisements and on billboards has had a major effect on you.

There were adverts in the papers yesterday (Monday) for the Walking Dead. The date and time were in Sky's font and it had a Sky|FOX logo instead of just FOX. Did they rebrand?

No.

One thing to note, FOX does get heavily promoted by Sky, as is seen by the example you’ve given.

Sky|FOX logo? The idea looks and sounds ghastly

Indeed it does.

How long will it take someone to mock one up do you think?

47 seconds.

http://i65.tinypic.com/2qup3pu.png

9/10 - Wrong blue.

It wasn't a boxed logo. It was literally what I typed, the Sky logo, a vertical line, and the FOX logo.

Would it be plausible that when Sky is bought out, Fox would move up in the guide to a better slot or perhaps (this is a big stretch) replace Sky One?