Sky's Branding

Hmm, I wouldn't say that Sky Store logo is new since the only change is the font for "Store".

Sky Atlantic totally unchanged aside the logo.

The Sky One ident I’ve just seen is a number of Sky One logos disappearing to the sound of popping popcorn.

Looked a bit cheap by comparison.

The Sky One logo in the bumper looks off. The "one" doesn't look centred inside its box. There's more space to the right than the left. The Atlantic one seems OK.

Sky Cinema hasn’t changed...

Original post edited.

Sky Arts hasn’t changed its idents, whilst the rest of its on-screen presentation has been given a refresh.

Although this is in essence, a logo re-alignment exercise (following the Sky Sports rebrand), it looks like the bulk of the work has been put on Sky One and Living.

Can’t say I’m surprised that the 2016 Atlantic and Arts idents have survived, though I don’t think that the ‘1’ was going to transition into this rebrand.

Any pres changes on Sky Two, ‘the broken relation’?

The new Sky One idents really do have a retro feel, similar to the current Comedy Central idents, but with poor variety and no upbeat music! The Sky Atlantic idents have removed alot of the refraction effects from the logo and I think it has lost the real premium feel. Not using capital letters looks quite strange on the channel, it has kind of lost its authority, not sure it suits the channel. Sky Living probably did the best out of all the channels, only fair since it was kind of ignored the last time around. Overall a bit of a disappointment, lets hope they continue to replace their idents quickly like the 90s!

I have uploaded videos of the new Sky One idents on Presentation Archive.

Sky One: 2017 Idents

I’ve not actually checked the channel but this is from the Sky+ app.

Yep - similar to Comedy Central, but also as a slight nod to Sky One’s 2002 idents.

If there’s only two idents for Sky One, Sky Creative can easily fix it with a few extra idents to build up variety - since the concept is much simpler compared to the previous ‘1’ idents.

However, I personally think they’re all right. Simple, effective and snappy, but it needs more variety to build up and evolve the pres package over the next few years. With the new logo gaining more publicity compared to the last two rebrands, it indicates that it is more long-term at least.

Living, of course, did manage to have the best set of the four Sky Entertainment channels, to be fair.

Atlantic and Arts have managed to retain their idents, and I stand by my opinions on these, which are positive.

I'm surprised that Sky 2, now Sky Two, has had just a basic rebrand.

It would have been the perfect opportunity to switch it to Sky Bravo.

The last two junctions on Sky Two have used a generic ident with the logo over a blue background. Sky Living is also using a generic ident as well as the crime scene one. No sign of the medical ident tweeted by Sky Creative.

Some caps of the new Sky Living presentation. Nice to see the 3D style logo style continued but with the lowercase text on the generic ident and sting.

Link to Sky Living: 2017 Idents & Presentation page on Presentation Archive.

http://presentationarchive.com/skyliving2017/crimescene-d.jpg
http://presentationarchive.com/skyliving2017/generic-d.jpg