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Sky's Branding

(October 2009)

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CY
cyberdude
DAS posted:
Can't speak for broadcast, but the logos, with the exception of Sky News, are due to switch on Monday.

Is Sky News even getting the new logo style at all?
DA
DAS Founding member
DAS posted:
Can't speak for broadcast, but the logos, with the exception of Sky News, are due to switch on Monday.

Is Sky News even getting the new logo style at all?


Yes, but a few more weeks to wait.
IT
Ittr
DAS posted:
Can't speak for broadcast, but the logos, with the exception of Sky News, are due to switch on Monday.

Please tell me how you know sir

EDIT: I now know he works there.
Last edited by Ittr on 7 October 2017 7:27pm
AG
AxG
[citation needed]

Can we please stop throwing dates around.
IT
Ittr
AxG posted:
[citation needed]

Can we please stop throwing dates around.

According to DAS its happening Monday except for Sky News but im not sure
IT
Ittr
Just saying, but it would be nice for people to record at 5:58am on Monday until 6:04am please just incase the rebrand happens. If it doesn't, don't worry, I won't ask again.
VM
VMPhil
I imagine people will be recording on Monday morning just in case anyway.
DA
DAS Founding member
I work there. To repeat though, I'm not speaking for broadcast
DA
DAS Founding member
By the way, based on what I saw a while back for Atlantic and Cinema, don't expect a radical change - instead of white world, you'll see more channel colour on the reveals in the idents and the trailer endboards. Unless of course things have moved on since, the main part of the exercise is logo alignment. (Not sure what happens with the Sky One idents.)
IT
Ittr
DAS posted:
By the way, based on what I saw a while back for Atlantic and Cinema, don't expect a radical change - instead of white world, you'll see more channel colour on the reveals in the idents and the trailer endboards. Unless of course things have moved on since, the main part of the exercise is logo alignment. (Not sure what happens with the Sky One idents.)

Can I ask you something quickly?

Why does Sky channels have to rebrand twice in just over a year?
ET
ethanh05
DAS posted:
By the way, based on what I saw a while back for Atlantic and Cinema, don't expect a radical change - instead of white world, you'll see more channel colour on the reveals in the idents and the trailer endboards. Unless of course things have moved on since, the main part of the exercise is logo alignment. (Not sure what happens with the Sky One idents.)

Can I ask you something quickly?

Why does Sky channels have to rebrand twice in just over a year?


I would say money. Lots and lots of money. It's the equivalent of getting a Porsche, not liking it and getting a Ferrari because you have loads of money to spend.
JA
JAS84
Is anyone really so surprised, it's not like it hasn't happened before. c1990 Sky One (four logos in two years) and all the Sky channels in the tombstone/egg era (1995-8, where they rebranded three times in as many years) come to mind.

See also ITV 2006, and Bravo and the Living channels rebranding just before Sky took them over.

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