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Yandere Gaming63 posts since 2 Oct 2016
Westcountry Points West
It is - but I don't see the issue.

Your signature has a bit of sense though - but Sky2 will continue to exist with the fact that it squeezes the last bit of revenue from their archive.



I only pointed that out because Sky normally updates their logos within weeks/months of them changing. But then again, Sky are doing this elsewhere on their sites and also in the past on various channels.

As for my signature, I'm very aware that they will keep Sky 2 on air for quite a while as an archive channel (Mainly former/current Sky 1 shows). My only complaint really is that Sky 2 rebrands with new idents and breakbumpers as it has not had a major refresh since 2011. Seeing it is an archive channel, however, I doubt Sky will

It's had a new break bumper with the new logo - but the idents are unchanged mainly, with just a new logo. I doubt that Sky will bother to change it seeing the diminished state it is in.


Yeah, a Sky 2 change is very unlikely now
Seriously, just do us all a favour and close Sky 2..
edmund1,107 posts since 21 Sep 2009
An interesting video I came across on vimeo, showcasing the work completed by SouthernGFX for Sky. It seems Sky creative create the flat 2d logos in-house and outsource the creation of the 3D logos to SouthernGFX. At one point in the video a 3D logo can be seen being created using the flat logo as a guide. Probably the best thing that has happended to Sky's presentation since the demise of its branding in 2011. Sky Sports was the first channel to use the new logos in its presentation and since then it has been expanded to other channels as part of the rebrand of Sky1, Sky Living, Sky Atlantic, Sky Arts and Sky Cinema. I never liked the use of the 2d logos from the 2011 rebrand. When using a 3D logo the logo can be really integrated into the idents (Sky Atlantic, Sky Cinema) rather than being just being slapped on top of footage.
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Stuart, DavidWhitfield and MetalGearRex gave kudos
MetalGearRex1,058 posts since 11 May 2016
London London
An interesting video I came across on vimeo, showcasing the work completed by SouthernGFX for Sky. It seems Sky creative create the flat 2d logos in-house and outsource the creation of the 3D logos to SouthernGFX. At one point in the video a 3D logo can be seen being created using the flat logo as a guide. Probably the best thing that has happended to Sky's presentation since the demise of its branding in 2011. Sky Sports was the first channel to use the new logos in its presentation and since then it has been expanded to other channels as part of the rebrand of Sky1, Sky Living, Sky Atlantic, Sky Arts and Sky Cinema. I never liked the use of the 2d logos from the 2011 rebrand. When using a 3D logo the logo can be really integrated into the idents (Sky Atlantic, Sky Cinema) rather than being just being slapped on top of footage.
https://vimeo.com/195791007

Sky's done wonders with their new pres - Sky1, Atlantic, Arts and Cinema especially are just great with good use of CGI.
'What is the only planet capable of sustaining life?'
'Mars.'
Kunst117 posts since 29 Jun 2016
BBC World
Yes, it took some time but now the Sky presentation has gone back to being fantastic and cohesive though

Sky Living idents remain pretty poor..
Last edited by Kunst on 17 January 2017 4:50pm - 2 times in total
MetalGearRex1,058 posts since 11 May 2016
London London
Yes, it took some time but now the Sky presentation has gone back to being fantastic and cohesive though

Sky Living idents remains pretty poor..

I have to concur with you about Sky Living, while the idents look pretty mediocre, production values are decent and the soundtrack's nice.

Sky1 and Cinema in my opinion benefited the most from the refresh - I was never fond of the 2011 set.
'What is the only planet capable of sustaining life?'
'Mars.'
Kunst117 posts since 29 Jun 2016
BBC World
My guess is they're not spending money on Living because it's the only Sky brand being UK-only

Sky Movies older idents were very nice, but after some time they got, well, old..
edmund1,107 posts since 21 Sep 2009
Ever since Sky Living stopped having a dedicated channel controller it seems to have been in decline. All original productions moved to Sky1. When Sky rebranded its entertainment channels, no press releases mentioned that Sky Living was included. Only two new idents were introduced and they were taken from a channel trailer previously aired on the channel. It is not very noticeable but the characters in the idents freeze towards the end as the footage was too short. There were more than two scenes filmed but the other scenes featured in the promo must not have been long enough to turn into idents. Interestingly one of its flagship programs 'The Blacklist' is moving over to Sky1 shortly. I am sure if it was to close, all its primetime US dramas would fit well on Sky1. Perhaps Sky Bravo might be taking its place in the future? You can definitely notice a reduction in promotion for the channel, similar to how Sky2 and Sky3 started to decline before Sky Living and Sky Atlantic took over.
MetalGearRex1,058 posts since 11 May 2016
London London
Ever since Sky Living stopped having a dedicated channel controller it seems to have been in decline. All original productions moved to Sky1. When Sky rebranded its entertainment channels, no press releases mentioned that Sky Living was included. Only two new idents were introduced and they were taken from a channel trailer previously aired on the channel. It is not very noticeable but the characters in the idents freeze towards the end as the footage was too short. There were more than two scenes filmed but the other scenes featured in the promo must not have been long enough to turn into idents. Interestingly one of its flagship programs 'The Blacklist' is moving over to Sky1 shortly. I am sure if it was to close, all its primetime US dramas would fit well on Sky1. Perhaps Sky Bravo might be taking its place in the future? You can definitely notice a reduction in promotion for the channel, similar to how Sky2 and Sky3 started to decline before Sky Living and Sky Atlantic took over.

The Sky1 controller, MacDonald, has assumed control of Sky Living, but sadly it's lacking original content - and all three channels are suffering from content being spread too thinly. I question how certain Sky1 content such as Road Wars can air on Living, while certain programmes like the Blacklist fit better on Sky1. And Sky1 having all original content? Doesn't Atlantic have this as well with programmes including Fortitude and The Young Pope? Living's focus on US drama - Atlantic also fits that remit as well.

What Sky really needs to sort out is the fact that there should be a clear focus with programmes on all three channels. Have original content on all three channels at least - fit it towards the audience, rather than trying to shunt it only on Sky1 and Atlantic.

And as for what Sky would intend to close to launch Sky Bravo - Sky2 would be well placed for the Sky firing squad.
Last edited by MetalGearRex on 17 January 2017 7:12pm
'What is the only planet capable of sustaining life?'
'Mars.'