Ever since Sky Living stopped having a dedicated channel controller it seems to have been in decline. All original productions moved to Sky1. When Sky rebranded its entertainment channels, no press releases mentioned that Sky Living was included. Only two new idents were introduced and they were taken from a channel trailer previously aired on the channel. It is not very noticeable but the characters in the idents freeze towards the end as the footage was too short. There were more than two scenes filmed but the other scenes featured in the promo must not have been long enough to turn into idents. Interestingly one of its flagship programs 'The Blacklist' is moving over to Sky1 shortly. I am sure if it was to close, all its primetime US dramas would fit well on Sky1. Perhaps Sky Bravo might be taking its place in the future? You can definitely notice a reduction in promotion for the channel, similar to how Sky2 and Sky3 started to decline before Sky Living and Sky Atlantic took over.
The Sky1 controller, MacDonald, has assumed control of Sky Living, but sadly it's lacking original content - and all three channels are suffering from content being spread too thinly. I question how certain Sky1 content such as Road Wars can air on Living, while certain programmes like the Blacklist fit better on Sky1. And Sky1 having all original content? Doesn't Atlantic have this as well with programmes including Fortitude and The Young Pope? Living's focus on US drama - Atlantic also fits that remit as well.
What Sky really needs to sort out is the fact that there should be a clear focus with programmes on all three channels. Have original content on all three channels at least - fit it towards the audience, rather than trying to shunt it only on Sky1 and Atlantic.
And as for what Sky would intend to close to launch Sky Bravo - Sky2 would be well placed for the Sky firing squad.
Last edited by MetalGearRex on 17 January 2017 7:12pm
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