An interesting video I came across on vimeo, showcasing the work completed by SouthernGFX for Sky. It seems Sky creative create the flat 2d logos in-house and outsource the creation of the 3D logos to SouthernGFX. At one point in the video a 3D logo can be seen being created using the flat logo as a guide. Probably the best thing that has happended to Sky's presentation since the demise of its branding in 2011. Sky Sports was the first channel to use the new logos in its presentation and since then it has been expanded to other channels as part of the rebrand of Sky1, Sky Living, Sky Atlantic, Sky Arts and Sky Cinema. I never liked the use of the 2d logos from the 2011 rebrand. When using a 3D logo the logo can be really integrated into the idents (Sky Atlantic, Sky Cinema) rather than being just being slapped on top of footage.
Sky's done wonders with their new pres - Sky1, Atlantic, Arts and Cinema especially are just great with good use of CGI.
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