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Sky's Branding

(October 2009)

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RE
Rex
Is it me or are Sky trying to devalue the operations before it gets taken over by 21st Century Fox. We might blame the footy rights for this.

They have slimmed down the Sky News operation with newscasters leaving/redundant and the switch to the new studios . They have dropped many third party channel operators from the Sky's pay line up like PBS America, TV5Monde, The Box music channels and some of UKTV Freeview channels. I think that maybe why more of the UKTV pay channels have or may join Freeview.

From what I've seen from Edinburgh International Television Festival, Sky was in the sidelines which made me think they might be working on major revamp of Sky 1 schedules to become a serious competitor to BBC One and ITV.

When Sky's carriage deal with UKTV ends I'd imagine they'd make Dave, and possibly Eden and Good Food FTA. The latter two have particularly bad ratings which makes for an entry to Freeview feasible, but only when there's enough capacity.

Sky have been constantly reviewing the value of several channels in its pay packages due to the increased cost of Premier League rights, leading to some channels going FTA. Also they are in it to make money out of multiple sources of income, such as NOW TV and FTA (Sky have pledged further investments in its Freeview channel Pick). Real Lives lacking the Sky name is significant in that two of its sister channels (Pick and Challenge) are on Freeview and have no reference to the Sky brand, making it most likely to go FTA - I'd imagine that the three slot threshold Sky have on Freeview should be increased for them to add extra services on the platform.
NW
nwtv2003


Sky1 Germany launch promo. Unsurprisingly using the same style as Sky1 here.
DA
Dave Founding member
Is it me or it is odd that they are calling it Sky one rather than Sky eines

We never got channel fünf when RTL owned channel 5
DV
dvboy
Dave posted:
Is it me or it is odd that they are calling it Sky one rather than Sky eines

We never got channel fünf when RTL owned channel 5


Not really, English is very well understood in Germany, and it probably helps differentiate the channel from similarly titled Sat.1.
TM
tmorgan96
dvboy posted:
Dave posted:
Is it me or it is odd that they are calling it Sky one rather than Sky eines

We never got channel fünf when RTL owned channel 5


Not really, English is very well understood in Germany, and it probably helps differentiate the channel from similarly titled Sat.1.


Yep, been living in Germany for a month and Germans practice more English with me than vice-versa.

Is Sky1-DE replacing FOX or is it a totally new channel? I kinda thought FOX assumed the role of Sky Deutschland's flagship channel.
JA
JAS84
Why would it replace FOX? Here in the UK it happily co-exists with Sky 1.
RE
Rex
dvboy posted:
Dave posted:
Is it me or it is odd that they are calling it Sky one rather than Sky eines

We never got channel fünf when RTL owned channel 5


Not really, English is very well understood in Germany, and it probably helps differentiate the channel from similarly titled Sat.1.


Yep, been living in Germany for a month and Germans practice more English with me than vice-versa.

Is Sky1-DE replacing FOX or is it a totally new channel? I kinda thought FOX assumed the role of Sky Deutschland's flagship channel.

A totally new channel. Sky have been hard at work expanding the Sky portfolio across the UK, Germany and Italy.

They've been busy lately, aligning Sky Arts into a single channel, expanding Sky1 and Atlantic beyond the UK, the Sky Cinema rebrand, investing more money on Pick and the Sky Sports Mix launch.

9 days later

JF
JetixFann450
I suppose no one has noticed but the Sky logo on Sky.com has changed from 3D to 2D. This is the same logo they have been using on the recent Sky Q adverts.
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NW
nwtv2003
I suppose no one has noticed but the Sky logo on Sky.com has changed from 3D to 2D. This is the same logo they have been using on the recent Sky Q adverts.
*


Worth noting the Sky Original Production idents have changed now to show the updated version of the logo.

10 days later

LT
LTSC1980
Sky Cinema in Italy will follow suit of looks from UK and Germany on November 5:
ST
Stuart
I suppose no one has noticed but the Sky logo on Sky.com has changed from 3D to 2D. This is the same logo they have been using on the recent Sky Q adverts.
*

That seems to be a backward step, when all of the channels are now sporting the updated 3D shiny logos.


I've also noticed that 'Sky Cinema Family' has become 'Sky Cinema Disney Pixar'.

http://i65.tinypic.com/4gkl8z.jpg

I don't know whether this is just another pop-up channel, or whether it's permanent. They normally only have one pop-up channel, and at the moment that's dedicated to Harry Potter films.
Last edited by Stuart on 30 October 2016 7:29am
NJ
Neil Jones Founding member
Pretty sure it's a popup channel, they've had more than one pop-up channel before at a time before.

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