ED
An updated Sky Living logo has appeared on The Blacklist sponsorship stings. The 'Living' text has now been updated and uses the standard Sky font, dropping the custom font that retained the custom 'V' and 'G' from the the days of Virgin Media. As with all the Sky channels in UK and Germany, every channel has two logos a print version for online and the beginning of trailers and a 3D logo for idents. There is now an inconsistency in Sky Livings branding: the new Sky Europe print logo uses smaller text and standardised font, yet the new Sky Living 3D logo uses the old font and larger text. To add to this the logo used on, stings, idents and the beginning of trailers still uses the old style logo from 2011 rebrand.
New Print Logo
http://presentationarchive.com/links/livingone.jpg
New 3D Logo (Still uses old font and large font size)
http://presentationarchive.com/links/livingtwo.jpg
Old Print Logo still used at the beginnings of trailers
http://presentationarchive.com/links/livingthree.jpg
This trailer for The Tunnel uses the old print Atlantic logo and the new 3D logo on the endboard. Hopefully the new Sky Europe branding will be complete soon, the transition period really has been a mess.
http://presentationarchive.com/links/atlantic1.jpg
http://presentationarchive.com/links/atlantic2.jpg
New Print Logo
http://presentationarchive.com/links/livingone.jpg
New 3D Logo (Still uses old font and large font size)
http://presentationarchive.com/links/livingtwo.jpg
Old Print Logo still used at the beginnings of trailers
http://presentationarchive.com/links/livingthree.jpg
This trailer for The Tunnel uses the old print Atlantic logo and the new 3D logo on the endboard. Hopefully the new Sky Europe branding will be complete soon, the transition period really has been a mess.
http://presentationarchive.com/links/atlantic1.jpg
http://presentationarchive.com/links/atlantic2.jpg