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Sky's Branding

(October 2009)

This site closed in March 2021 and is now a read-only archive
ST
Stuart
Since Sky1 is getting new logo, will Sky2 follow? They are in need of new idents as well.

I wouldn't be surprised if they left Sky2 as it is.

It's been pushed so far down the EPG, that I'm surprised anyone finds it other than purely by accident.
LL
London Lite Founding member
Sky2 isn't even offered to NOW TV viewers, so it isn't high priority. It is a basic channel on TalkTalk TV though.
BR
Brekkie
What does Sky 2 even show nowadays?
NW
nwtv2003
What does Sky 2 even show nowadays?


Lots and lots of Sky 1 repeats. It's not in HD either. I can't remember the last time I watched it. It's getting less important on the Sky EPG, pre Sky Atlantic it was on 107, it was then on 121, until it got demoted to 129. Sky1 +1 was pushed up to 130 earlier this year.
NJ
Neil Jones Founding member
What does Sky 2 even show nowadays?


Lots and lots of Sky 1 repeats. It's not in HD either. I can't remember the last time I watched it. It's getting less important on the Sky EPG, pre Sky Atlantic it was on 107, it was then on 121, until it got demoted to 129. Sky1 +1 was pushed up to 130 earlier this year.


The current Sky 2 is actually the second go they've had at a Sky 2 channel, as previously it used to do what Sky One does now, premier stuff before Sky One. When it was resurrected as a new sister channel, it became what 4Seven effectively is now, only with the Sky archive and a handful of other things that don't have anywhere else to live.

I dare say Challenge has a bigger budget than Sky 2.
LL
Larry the Loafer
Considering Sky 1 has prominent sister channels called Sky Living and Sky Atlantic, I really do wonder why they still have a Sky 2.
VM
VMPhil
Before Sky bought Flextech, they had the three general entertainment channels of Sky 1-3. Someone posted on here that Sky were planning to turn Sky2 into a Living TV rival before the acquisition. Sky's three general entertainment channels are now 1, Living and Atlantic. You do then wonder why they didn't just close Sky2 when they renamed Sky3 to Pick TV.

At one point, Sky2 were showing The Simpsons and teaser bumpers for Sky2 HD (which never appeared).
GO
gottago
Considering Sky 1 has prominent sister channels called Sky Living and Sky Atlantic, I really do wonder why they still have a Sky 2.

It's there to make money out of repeats, same with Real Lives and their free channels.
MD
mdtauk
Considering Sky 1 has prominent sister channels called Sky Living and Sky Atlantic, I really do wonder why they still have a Sky 2.

Historic back when Sky only had a few channels, and not enough schedule space for US shows. It carried over and even added a Sky 3, until Sky brought Living, and launched Atlantic for it's HBO content. I doubt many would care if they ditched it (does anyone still remember Sky Soap, and Sky Travel?) but it can be useful to repeat some Sky 1 shows, offering another chance to view them, instead of using up Sky 1's hours for repeated content.
ED
edmund
A new Sky1 ident for You, Me and the Apocalypse. Not sure if it is a one off ident or the beginning of a new look for the channel. All trailers and stings at the 9pm junction used the new Sky1 logo.

http://presentationarchive.com/sky12015/youmeandtheapocalypse.mp4
Last edited by edmund on 30 September 2015 10:47pm - 2 times in total
MD
mdtauk
The logo featured on those two videos don't seem to match the one used on the adverts and posters. They do seem unpolished. The 1 being so small etc.
ED
edmund
The 1 has been shortened to fit in with the style of the new Sky Europe logos. Note a faint gradient is visible which is the same as the Sky Europe look.

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