Sky's Branding

I am not going to get into an argument.

I have the original Sky bundle, £12 a month half price, and I have Sky Atlantic HD.

Maybe they have made a mistake with my setup.

I don't have Sky News HD.

There's no need to argue, my original point (that Sky market those HD channels at a separate, higher price point) is correct.

Yes, but why? Why do they need 13 football channels?

If it's vaguely football, they'll cover it.

isnt it because they have the rights to every game in Italy's top flight so do it on the EPG rather than the red button?

http://p1.s10i.com/hp/images/channel-logos/skysports/dark.png
The new European Sky Sports UK & Ireland logo has appeared on the Sky website.
(Edited Sky Sports website to Sky website)

Its still the old Sky Sports logo on the website.

Correct have updated my post, it has appeared only on the Sky homepage in an advertisement for the Tour de France.

The millions companies must spend on relaunching with logos which ultimately basically look the same.

I wonder how much this cost...

http://netdna.webdesignerdepot.com/uploads/2015/07/facebook_compare.jpg

2007 logo , 2010 logo , 2015 logo
http://presentationarchive.com/links/sport.png

The new logo looks to have much more depth with a glass bevel effect at the edges which is an improvement over the previous logos and will work well on and off screen. The Sky logos launched in 2010/2011 were poorly designed. It looked good on print but not on-screen, which often led to separate 3d, glossier versions being created for on screen trailers and idents and these often looked very different and suffered from bad alignment and shading.

The Sky Sports logo has always bothered me. The SPORTS part always seems horizontally stretched and the font (though it may be the new corporate font) still looks like their old font, just edited to give it rounded edges.

Compare the two S's in 'Sports' to the S in 'Arts'. Look totally different. Why, when changing the logo, couldn't they actually use the font normally?