Sky's Branding

In-vision continuity on Sky Arts 1 this evening.

I came across this Sky Living ident that was made for the original February 2011 re-brand. For some reason it was never aired I don't believe it was ever posted on TV Forum before.

Video: Kenny Reynolds

It wasn't used as it was seen to encourage dangerous driving, or something.

I know that the channel has been repositioned as less female and more all round entertainment however the pink worked so much better than the grey imo.

Sky1 Mothers Day 2015 continuity

With the final episode of Moone Boy airing last night on Sky1. The channel is in real need of launching some new idents or a complete re-brand. The majority of idents currently airing on the channel are the six created for Moone Boy back in 2012. Now the only idents for shows that are still on the air are Strikeback, Arrow and Stella. The last time a new ident was introduced was in August 2014 when 4 idents for Got to Dance launched, which have since been withdrawn as the series has now ended.
I was never a fan of the current Sky1 look, it was poorly executed in my opinion but as some here pointed out it did represent all the shows on Sky1, this is something it is no longer doing. It would be nice to see some non programme specific idents return to the channel now that the strategy of promoting programmes in idents has seemed to have ended.

I hate programme specific idents, they get old way too quickly. Sky 1's look has been disappointing for years. Also, that glass reflective "coming up next" graphic they have bugs me for the distortion to the picture it causes and it is also way too big.

I agree Sky 1's current branding is just bland.

Bring back the original Sky One branding (and I don't mean Sky Channel) fully CGI and neon colours - bold and brash, just how the channel used to be!

https://youtu.be/DGZgmgbXD2Q

Even the SKY|one look was better. It was minimalistic, but effective.

Yes, I do think Sky1's branding is pretty bland, but they could maybe make the look better by returning those idents they used to air when they rebranded and maybe make newer idents the same way they did.

Not necessarily branding as such, but I've noticed in the last week Sky are keen on promoting some shows that aren't theirs on billboards and radio, with the tag line 'FOX on Sky' being mentioned a bit, the billboards are promoted FOX|Sky, I wonder if there'll be more to come, eg ITV Encore...

There have been 'FOX on NOW TV ' tv trailers on NOW TV's catch up service.