Sky's Branding

DO

dosxuk 15 November 2014 7:43pm

I suspect it's not feasible for most programme opt outs which are live programmes. AdSmart caches them to the Sky+ hardrive and plays them out from there

Ah that's a shame, I thought they were being played out live on a different feed rather than from the box itself.

But if you've got a whole broadcast feed just for the adverts on each of these variations, you may as well broadcast the whole channel on that feed and not bother with the fancy stream switching. Playing from the Sky box itself means you only need the one broadcast stream.

IS

Inspector Sands 15 November 2014 8:00pm

dosxuk posted:

But if you've got a whole broadcast feed just for the adverts on each of these variations, you may as well broadcast the whole channel on that feed and not bother with the fancy stream switching. Playing from the Sky box itself means you only need the one broadcast stream.

Yes, and many more permutations are available. If it was done through a linear means they might only have 2 or 3 variations.

I've just been reading up about it, it's really quite clever: http://www.v-net.tv/bskyb%E2%80%99s-linear-ad-targeting-world-first-demo-and-full-launch-details

LL

London Lite Founding member 16 November 2014 3:37pm

I'm sure I've seen AdSmart used on NOWTV as well. Was watching Sky 1 a couple of weeks back during The Flash and there were different ads being played on the smart tv and on my Android phone.

RE

Reboot 17 November 2014 3:04am

dosxuk posted:

Steve in Pudsey posted:

Inspector Sands posted:

I suspect it's not feasible for most programme opt outs which are live programmes. AdSmart caches them to the Sky+ hardrive and plays them out from there

Ah that's a shame, I thought they were being played out live on a different feed rather than from the box itself.

But if you've got a whole broadcast feed just for the adverts on each of these variations, you may as well broadcast the whole channel on that feed and not bother with the fancy stream switching. Playing from the Sky box itself means you only need the one broadcast stream.

Two. One for the standard feed, one for the box to record the targeted ads, ja?

SP

Steve in Pudsey 17 November 2014 7:13am

I imagine the targeted ads are done the same way as Sky+ automatically recording a selection of featured programmes overnight to a reserved party of the hard drive.

DO

dosxuk 17 November 2014 10:32am

Reboot posted:

dosxuk posted:

Steve in Pudsey posted:

Inspector Sands posted:

I suspect it's not feasible for most programme opt outs which are live programmes. AdSmart caches them to the Sky+ hardrive and plays them out from there

Ah that's a shame, I thought they were being played out live on a different feed rather than from the box itself.

But if you've got a whole broadcast feed just for the adverts on each of these variations, you may as well broadcast the whole channel on that feed and not bother with the fancy stream switching. Playing from the Sky box itself means you only need the one broadcast stream.

Two. One for the standard feed, one for the box to record the targeted ads, ja?

No, because the ads could come from a data stream, or direct off the internet. They don't need to be played out in real time on a broadcast stream that otherwise sits there sending a blank signal out. Even if you did use a broadcast stream, you could use bandwidth freed up overnight by channels closing down. Either way, you still only end up with one broadcast stream of the channels using AdSmart.

GE

thegeek Founding member 17 November 2014 10:32am

I've heard that they're working on AdSmart for on-demand programmes too, which means you'll get a proper break rather than just a clean channel ident.

(I also heard the word 'non-skippable' being uttered. Let's hope not...)

NG

noggin Founding member 17 November 2014 10:34am

thegeek posted:

(I also heard the word 'non-skippable' being uttered. Let's hope not...)

That has been a capability since Sky+ launched I believe (as it was/is with Tivo). However the inevitable consumer backlash has to be weighed up as part of this decision...

IS

Inspector Sands 17 November 2014 11:02am

dosxuk posted:

No, because the ads could come from a data stream, or direct off the internet. They don't need to be played out in real time on a broadcast stream that otherwise sits there sending a blank signal out. Even if you did use a broadcast stream, you could use bandwidth freed up overnight by channels closing down. Either way, you still only end up with one broadcast stream of the channels using AdSmart.

It looks like the 'Anytime' programmes get sent to boxes on 5 slots (2 SD, 3 HD - a couple of the HD ones are part time) on Sky's satellite transponders, presumably sent in real time.

I would have though they'd use the same method for AdSmart, I would have thought that they only need to send out new ads every day.

Last edited by Inspector Sands on 17 November 2014 11:07am

PF

PFML84 17 November 2014 6:22pm

edmund posted:

Two new Sky Living idents. I haven't seen either used on TV. I wonder if an upcoming Europe wide re-brand of the Sky channels could be the reason why no new idents have been appearing recently.
http://vimeo.com/109980314
http://vimeo.com/109980317

Although rather annoying for those who have not caught up yet with the latest episodes of Grey's Anatomy as they appear to contain plot information that some viewers may wished to have avoided!!

ED

edmund 17 November 2014 7:17pm

That explains why they have not aired yet. I don't watch the show and didn't know it contained spoilers, sorry about that!

PF

PFML84 17 November 2014 7:37pm

Not your fault really. I do think however it's a bit careless of Sky to make show tailored idents when there is a good chance some viewers (like me) are catching up on shows through their heavily promoted 'box sets' and haven't seen all the episodes to know up to date plot information. It's careless if anything and why I think show tailored idents are lazy and a horrible idea.

(October 2009)