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Sky's Branding

(October 2009)

This site closed in March 2021 and is now a read-only archive
JA
JAS84
Sky Sports 5 has been revealed by a leaked advert. Apparently EPG and red button testing also gave the game away.
http://oi59.tinypic.com/a1n051.jpg
Source: http://forums.digitalspy.co.uk/showthread.php?t=1970127
WP
WillPS
ESPN8 "The Ocho" springs to mind.
RO
rob Founding member
Confirmed. Launching August 12th.

http://www.telegraph.co.uk/sport/football/10888216/Sky-Sports-to-launch-new-European-football-channel.html
ED
edmund
Hopefully the numbered channels regain individual logos on their idents when Sky Sports 5 launches. Its only Sky Sports News and Sky Sports F1 which don't use the generic 'Sky Sports HD' logo in their presentation.
JO
Jon
Hopefully the numbered channels regain individual logos on their idents when Sky Sports 5 launches. Its only Sky Sports News and Sky Sports F1 which don't use the generic 'Sky Sports HD' logo in their presentation.

I'm not sure why it matters really.
JA
JAS84
Because the channel is called Sky Sports 1 HD, not Sky Sports HD. The only reason they don't have the numbers on the pres is because Sky were being cheapskates and only made one version of the idents instead of four.
VM
VMPhil
JAS84 posted:
Because the channel is called Sky Sports 1 HD, not Sky Sports HD. The only reason they don't have the numbers on the pres is because Sky were being cheapskates and only made one version of the idents instead of four.

I agree the current Sky Sports idents are poor in comparison to the previous 'shattering glass' package (yes they were OTT, but that's exactly what a channel like Sky Sports needs), but I doubt Sky are being cheapskates. Why would Sky of all companies need, or even want, to do things on the cheap?


There's obviously a branding reason for why they're pushing the unified Sky Sports branding instead of using the individual channel names. It may be to show that all of the channels are equal instead of 3 and 4 being the lesser channels (even though they are), especially as Sky Sports 5 is going to presumably be promoted so much.

25 days later

ED
edmund
I wonder if this is one of the new Sky Sports idents? http://youtu.be/32G6hWh9xyg?t=4m
Kind of similar to Sky Living.

15 days later

ED
edmund
Sky Living: Hannibal ident

http://presentationarchive.com/skyliving/hanibaltwo-a.jpg
http://presentationarchive.com/skyliving/hanibaltwo-d.jpg
http://presentationarchive.com/skyliving/hanibaltwo-f.jpg

Images from Presentation Archive.
ED
edmund
Sky Sports 1 ident from YouTube's King of TV Sat

17 days later

ED
edmund
Five new Sky1 Got to Dance Season 5 idents launched on 5 August 2014.

http://presentationarchive.com/sky1/2014adam-f.jpg
http://presentationarchive.com/sky1/2014ash-h.jpg
http://presentationarchive.com/sky1/2014davina-f.jpg
http://presentationarchive.com/sky1/2014kim-h.jpg
http://presentationarchive.com/sky1/2014dance-f.jpg

Images from Presentation Archive
:-(
A former member
I spotted these this morning. Im sure the second one is also used in the promo.

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