Sky's Branding

Sky Sports 5 has been revealed by a leaked advert. Apparently EPG and red button testing also gave the game away.
http://oi59.tinypic.com/a1n051.jpg
Source: http://forums.digitalspy.co.uk/showthread.php?t=1970127

ESPN8 "The Ocho" springs to mind.

Confirmed. Launching August 12th.

http://www.telegraph.co.uk/sport/football/10888216/Sky-Sports-to-launch-new-European-football-channel.html

Hopefully the numbered channels regain individual logos on their idents when Sky Sports 5 launches. Its only Sky Sports News and Sky Sports F1 which don't use the generic 'Sky Sports HD' logo in their presentation.

I'm not sure why it matters really.

Because the channel is called Sky Sports 1 HD, not Sky Sports HD. The only reason they don't have the numbers on the pres is because Sky were being cheapskates and only made one version of the idents instead of four.

I agree the current Sky Sports idents are poor in comparison to the previous 'shattering glass' package (yes they were OTT, but that's exactly what a channel like Sky Sports needs), but I doubt Sky are being cheapskates. Why would Sky of all companies need, or even want, to do things on the cheap?


There's obviously a branding reason for why they're pushing the unified Sky Sports branding instead of using the individual channel names. It may be to show that all of the channels are equal instead of 3 and 4 being the lesser channels (even though they are), especially as Sky Sports 5 is going to presumably be promoted so much.

I wonder if this is one of the new Sky Sports idents? http://youtu.be/32G6hWh9xyg?t=4m
Kind of similar to Sky Living.

Sky Living: Hannibal ident

http://presentationarchive.com/skyliving/hanibaltwo-a.jpg
http://presentationarchive.com/skyliving/hanibaltwo-d.jpg
http://presentationarchive.com/skyliving/hanibaltwo-f.jpg

Images from Presentation Archive.

Sky Sports 1 ident from YouTube's King of TV Sat

Five new Sky1 Got to Dance Season 5 idents launched on 5 August 2014.

http://presentationarchive.com/sky1/2014adam-f.jpg
http://presentationarchive.com/sky1/2014ash-h.jpg
http://presentationarchive.com/sky1/2014davina-f.jpg
http://presentationarchive.com/sky1/2014kim-h.jpg
http://presentationarchive.com/sky1/2014dance-f.jpg

Images from Presentation Archive

I spotted these this morning. Im sure the second one is also used in the promo.