Sky's Branding

How tragic.

Going to end up with square eyes, ye lad.

Only pointing it out, no need for insults guys.

Indeed, there are places on the internet to talk about presentation quirks and oddities... oh and that's right here.

The sarcasm of some members towards another member making a point about presentation is incredible. If you've got nothing worthwhile to add, don't post.

Oh, I'm usually the one to notice things like that but I think even I would've struggled to see that.

Sloppy, but just a minor flaw to chuck on the pap heap of current Sky1 presentation, I do wish they'd sort it out. It used to be consistently wonderful.

Perhaps a better example of the error is on the break bumper which features a larger logo. Believe me this is noticeable on a HDTV.
Thanks to Bail and Asa for their supportive posts. After all logo/text alignments are always one of the main complains in mocks posted in The Gallery. How is this any different? Just because this actually airs doesn't mean its perfect.
Break bumper:


and the official logo introduced back in 2011 for reference: *only used on print and the older idents.


Images: The Ident Gallery

Strange, looks like a botched attempt to recreate it.

Does it come with the glass refraction effect or is it just flat?

The logo was recreated to twist into view. As the original logo is a flat image and second logo needed to be introduced.

Again image from Andrews excellent Ident Gallery

It is flat and no refraction is used. The logo that uses refraction is a second recreation a features glass effect

Ugh I've never noticed the HD being off-centre. That's going to bug me every time I see it.

The '1' in the new logo looks like it's been centred as a whole, rather than centring it from the vertical line of the numeral as previously.

I noticed something weird on Sky Italia's website, they have a different rainbow logo. I noticed it by using Hola (not trying to advertise on a non-related forum)

EDIT: Heres the logo http://skyuno.sky.it/static/contentimages/original/sezioni/mag/tv/2013/07/30/sky_10_anni_copia.jpg (forget about the 10 Years thing...)
And look at ours
http://pmcvariety.files.wordpress.com/2014/01/sky_logo.jpg?w=670&h=377&crop=1

The 10 Years logo looks good, never seen the secondary text in a Sky logo use the same style before. Something similar would look good in a future rebrand.