Sky's Branding

The Sky Onesie idea is a bit half-hearted in execution. Some special break bumpers and IPPs but that's it. Shame because it's a good marketing idea.

Although a good year too late.

That break bumper -

http://tig.gy/?m=sky-onsie-bb.jpg

I wonder why continuity announcers on Sky1 don't introduce their programmes any more, except for brand new shows. They only tell you what's on later or on demand.

Probably because they've already told you what's about to start in the end credits of the previous programme.

Sometimes they do, but its rare enough especially before 9pm.

Here's the video of yesterday's Sky Onesie break bumper:

I think this happened a couple of months ago, but it seems Sky have decided to re- DOG their entertainment channels (apart from Sky1 and Sky Atlantic).

The DOGs on the Sky Living channels are particularly irritating, and on Sky Arts they are even brighter than they ever appeared previously. The ability to stick them right in the corner of HD channels seems to have been lost.

It has been such a refreshing change to have a broadcaster who appreciated that viewers were intelligent enough to press a button on their remote if they had somehow managed to forget which channel they were watching.

No doubt Sky1 and Sky Atlantic with follow the others in due course.

If Sky Arts have a DOG now then that's a real shame as they previously had none.

The entertainment channels didn't get rid of the DOG altogether, they just appeared for 10 seconds at the start of a programme and after a break. But still it's a shame to go back to having them permanently after being treated to programmes DOGless. There's always on demand!

The DOG on Sky Arts 1HD this evening for the WHO concert was perhaps only there to stop people recording it to DVD and selling it, but there was something similar on SA2.

I appreciate that they did always show a DOG for 10s after commercial breaks, but it was always and unobstrusive: now they seem to have gone from one extreme to the other.

On Demand is certainly a solution.

I'm glad that you mentioned this as I noticed it when flicking through the channels earlier and coming across sky living. I didn't realise that it had been reinstated.

I think I'd prefer them to do coloured animated dogs for only 10 seconds than go back to permanently showing them.

The good thing about sky doing it in the first place was that it showed that channels didn't need them and could be identified easily by the programming alone.

http://skyuno.sky.it/static/images/lv/skyuno_logo_header.png
Sky Uno has updated its logo to the standard Sky transparent glass look, before November the channel used an solid orange and blue logo.


and the previous look:


Just change Uno to One and it would be perfect for Sky1 in the UK.