LL
If Living did try and welcome more male viewers, wouldn't that just become the same demographic as Sky 1 and Sky Atlantic? It could be worth renaming Sky Living as Sky 2 and rename Sky Atlantic as Sky 3. Oh wait...
GO
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
If Living did try and welcome more male viewers, wouldn't that just become the same demographic as Sky 1 and Sky Atlantic? It could be worth renaming Sky Living as Sky 2 and rename Sky Atlantic as Sky 3. Oh wait...
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
LL
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
Frankly, I won't be surprised if Sky 2's days are numbered. Living and Atlantic would fit the bill as Sky 1's official sister station. Sky 2 just seems to be another Pick TV.
If Living did try and welcome more male viewers, wouldn't that just become the same demographic as Sky 1 and Sky Atlantic? It could be worth renaming Sky Living as Sky 2 and rename Sky Atlantic as Sky 3. Oh wait...
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
Frankly, I won't be surprised if Sky 2's days are numbered. Living and Atlantic would fit the bill as Sky 1's official sister station. Sky 2 just seems to be another Pick TV.
GO
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
Frankly, I won't be surprised if Sky 2's days are numbered. Living and Atlantic would fit the bill as Sky 1's official sister station. Sky 2 just seems to be another Pick TV.
Given that it's only full of repeats it probably makes them enough money to justify its existence. I expect it would only close if Sky needed the slot to launch a major new entertainment channel but I can't see that happening too soon.
If Living did try and welcome more male viewers, wouldn't that just become the same demographic as Sky 1 and Sky Atlantic? It could be worth renaming Sky Living as Sky 2 and rename Sky Atlantic as Sky 3. Oh wait...
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
Frankly, I won't be surprised if Sky 2's days are numbered. Living and Atlantic would fit the bill as Sky 1's official sister station. Sky 2 just seems to be another Pick TV.
Given that it's only full of repeats it probably makes them enough money to justify its existence. I expect it would only close if Sky needed the slot to launch a major new entertainment channel but I can't see that happening too soon.
ST
Surely that was the whole point of spending money buying the VMTV channels?
Sky have replaced Sky2/Sky3 with Living/Atlantic and now have 3 decent entertainment channels with the best of their programmes shown across these high profile slots.
They've retained Sky2/PickTV as placeholders or as repeat channels in the vacated VMTV slots on their EPG.
It's not rocket science to work out their strategy, they were quite open about it from the day they bought VMTV.
Frankly, I won't be surprised if Sky 2's days are numbered. Living and Atlantic would fit the bill as Sky 1's official sister station. Sky 2 just seems to be another Pick TV.
Surely that was the whole point of spending money buying the VMTV channels?
Sky have replaced Sky2/Sky3 with Living/Atlantic and now have 3 decent entertainment channels with the best of their programmes shown across these high profile slots.
They've retained Sky2/PickTV as placeholders or as repeat channels in the vacated VMTV slots on their EPG.
It's not rocket science to work out their strategy, they were quite open about it from the day they bought VMTV.
TH
When the Sky1 channels were relaunched in 2008 they said Sky2 would skew towards younger men and Sky3 would be more female, which was reflected in the idents at the time.
If they tried to do a U-turn and reposition Sky2 towards women, it shows how halfhearted this strategy was originally. As mentioned, the Living purchase was an attempt by Sky to establish the strong female-leaning brand that Sky3 and Sky Real Lives had failed to become.
On that note, I was going through some old documents at work the other day from long before my time there and interestingly Sky were trying to focus Sky 2 as a major female orientated channel and had put out a tender for new show ideas from indies. Presumably this was just before the VM channels went up for sale and the plan was scrapped.
When the Sky1 channels were relaunched in 2008 they said Sky2 would skew towards younger men and Sky3 would be more female, which was reflected in the idents at the time.
Sky1 posted:
In 2008 Sky1's sister channels complemented 1's broad entertainment choice. Sky2 showcases the best of Sky1's content and a mix of sci-fi, action and factual programmes targeting young men, whilst Sky3 targets a young female audience with the best of Sky1, Sky Real Lives and Sky Arts.
If they tried to do a U-turn and reposition Sky2 towards women, it shows how halfhearted this strategy was originally. As mentioned, the Living purchase was an attempt by Sky to establish the strong female-leaning brand that Sky3 and Sky Real Lives had failed to become.
ED
Sky Arts 2
- Magic Dominoes ident: Video
http://skyidents.com/resources/kang%20chiao%20pien%20b.jpg.opt375x205o0%2C0s375x205.jpg
http://skyidents.com/resources/kang%20chiao%20pien%20h.jpg.opt375x205o0%2C0s375x205.jpg
http://skyidents.com/resources/kang%20chiao%20pien%20b.jpg.opt375x205o0%2C0s375x205.jpg
http://skyidents.com/resources/kang%20chiao%20pien%20h.jpg.opt375x205o0%2C0s375x205.jpg
Last edited by edmund on 31 August 2013 9:44pm
JF
That's a bit of a vague post, where did you see this logo on screens, on someones shirt?
Surely the best way to find out when the anniversary is coming up would be to look up when it's launch. Also they wouldn't just show an old logo without any context and they'd probably show the original ones not ones that are slightly different to what are around now.
I saw it on a screen, somehow.
http://www.thehighfield.com/skysports-logo.jpg
Sorta like that
I went to Glasgow and when going down the escalator and there was a Sky Store (not the one you have on your boxes :-S) and i saw a Sky Sports logo. instead of Blue/Red it was Red/Blue! Could this mean Sky Sports anniversary is coming up?
That's a bit of a vague post, where did you see this logo on screens, on someones shirt?
Surely the best way to find out when the anniversary is coming up would be to look up when it's launch. Also they wouldn't just show an old logo without any context and they'd probably show the original ones not ones that are slightly different to what are around now.
I saw it on a screen, somehow.
http://www.thehighfield.com/skysports-logo.jpg
Sorta like that