ED
Sky Living has started to introduce program specific idents. The idents use a new logo formation and use common music during the slow motion sections of the sequence. Overall a bit of an improvement over the sitting room idents. As always videos can be viewed at Sky Idents.
http://skyidents.com/resources/hanabal%20f.jpg.opt375x205o0%2C0s375x205.jpg
http://skyidents.com/resources/living%20walk%20e.jpg.opt375x205o0%2C0s375x205.jpg
http://skyidents.com/resources/hanabal%20f.jpg.opt375x205o0%2C0s375x205.jpg
http://skyidents.com/resources/living%20walk%20e.jpg.opt375x205o0%2C0s375x205.jpg
MD
All TV Branding seems to be boring and dull for the past 4 years now. I have all but lost interest in it
Another set of boring Sky idents.
All TV Branding seems to be boring and dull for the past 4 years now. I have all but lost interest in it
ST
Not just 'any old video/logo': but both costing a fortune thanks to some consultancy's media-speak which convinces the cheque book holders that they're actually buying something relevant to the viewer.
No imagination, that's why. It's almost always live action footage with a logo slapped on top.
Not just 'any old video/logo': but both costing a fortune thanks to some consultancy's media-speak which convinces the cheque book holders that they're actually buying something relevant to the viewer.
HA
All TV Branding seems to be boring and dull for the past 4 years now. I have all but lost interest in it
Agreed, my interest is now in sports presentation and production and news presentation, but idents don't fascinate me anymore, its usually the same as many people have suggusted live action ident and slap a logo over the top.
There are some exceptions, the Sky movie channels have great idents for example.
harshy
Founding member
Another set of boring Sky idents.
All TV Branding seems to be boring and dull for the past 4 years now. I have all but lost interest in it
Agreed, my interest is now in sports presentation and production and news presentation, but idents don't fascinate me anymore, its usually the same as many people have suggusted live action ident and slap a logo over the top.
There are some exceptions, the Sky movie channels have great idents for example.
LL
They used to. The problem with the current ones is there's no variety. The spotlight idents differed from time to time. Nothing ever beats the 90s idents though. Almost all of those were almost cinematic-level.
There are some exceptions, the Sky movie channels have great idents for example.
They used to. The problem with the current ones is there's no variety. The spotlight idents differed from time to time. Nothing ever beats the 90s idents though. Almost all of those were almost cinematic-level.
WP
I think that's an odd thing to say; Sky's branding in particular was a load of crap until the late 90s.
Things have been a bit stale recently (notably there has been pretty much nothing from the BBC in absolutely ages), but I think the ITV rebrands were all pretty good this year. Sky's have taken a rather dull turn but I'm sure they'll do something interesting before too long.
Things have been a bit stale recently (notably there has been pretty much nothing from the BBC in absolutely ages), but I think the ITV rebrands were all pretty good this year. Sky's have taken a rather dull turn but I'm sure they'll do something interesting before too long.
LL
I disagree. The first Sky Movies ident was the epitome of sitting up off your chair and going, "Oh aye, what's this?"
I think that's an odd thing to say; Sky's branding in particular was a load of crap until the late 90s.
I disagree. The first Sky Movies ident was the epitome of sitting up off your chair and going, "Oh aye, what's this?"