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Sky's Branding

(October 2009)

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ED
edmund
harshy posted:
Sky Sports idents are very poor with those home of sport idents, its not really acceptable for a premium channel.

I agree, the idents don't even have individual logos for each channel. It just has 'Sky Sports' - no reference to whether its 1, 2, 3 or 4. Sky Sports and Sky Living are probably the worst pres culprits at the moment.
JA
JAS84
all new Phil posted:
Quite a few changes coming up to the movie channels this week. Along with the new Sky Movies Disney channel, they're renaming and merging a couple of others - Indie, Modern Greats and Classics are becoming Greats and Select.

Once upon a time, this would have been enough excuse for a whole rebrand of their channels, but they seem to be sticking with their branding a lot more these days!
That means they're closing a channel, as Sky Movies Disney actually replaces Disney Cinemagic.
WP
WillPS
Or is the plan to free up a slot for the seasonal channel, rather than renaming Showcase for a month at a time (Summer, 007, Christmas etc.).
WH
whoiam989
Or another +1?
CA
Cavan
whoiam989 posted:
Or another +1?


Sky1 +1 +1? Laughing
JO
Jon
edmund posted:
harshy posted:
Sky Sports idents are very poor with those home of sport idents, its not really acceptable for a premium channel.

I agree, the idents don't even have individual logos for each channel. It just has 'Sky Sports' - no reference to whether its 1, 2, 3 or 4.

I've not seen the pres in question, but I'd argue channel numbers for Sky Sports channels aren't really that important. It's not like BBC One and BBC Two which each have different identities. With Sky Sports the brand for each channel is the same and the content could in theory be moved around to of the channels.
ED
edmund
The pres in question...
http://skyidents.com/resources/clapping%20d.jpg.opt375x205o0%2C0s375x205.jpg
I just seems lazy not to create individual logos. I noticed Sky Arts has also began to do this...
http://skyidents.com/resources/SHARPEN%20ON%20THE%20GO%20H.jpg.opt375x205o0%2C0s375x205.jpg
NW
nwtv2003
mdtauk posted:
I wonder if its just a coincidence that Movies is where Sky is facing the toughest competition with Love Film, and Netflix.

Sky seems to have lost pride over the years in the way they present themselves.

Shame.


For me nothing will top the Sky Premier look of 1998, even Moviemax and Cinema looked great aswell, their 2002 replacements weren't bad either, it just went downhill from 2003, when they introduced Sky Movies 1-9.
ED
edmund
The launch of Sky Movies Disney
FA
fanoftv
Very good tie in of both the Sky Movies & Disney idents, it works well imo. The only thing is that maybe the sponsorship breaks it up a bit. As there are no adverts during sky movies, could they not have the sponsorship before the ident and then at the end of the film?
RD
rdd Founding member
Jon posted:
edmund posted:
harshy posted:
Sky Sports idents are very poor with those home of sport idents, its not really acceptable for a premium channel.

I agree, the idents don't even have individual logos for each channel. It just has 'Sky Sports' - no reference to whether its 1, 2, 3 or 4.

I've not seen the pres in question, but I'd argue channel numbers for Sky Sports channels aren't really that important. It's not like BBC One and BBC Two which each have different identities. With Sky Sports the brand for each channel is the same and the content could in theory be moved around to of the channels.


The oddest thing is Sky Sports News, which has its own unique ident but was redone after Christmas to just read "Sky Sports (HD)" (and the voiceover changed from "Your Home of Sports News" to "Your Home of Sport". Its slightly odd (particularly when it retains the "24 Hours a Day, on PC, on Mobile, and in stunning HD" voiceover but given that its almost always followed by the TOTH sequence which does have a Sky Sports News logo its probably not so bad.
:-(
A former member
A flat-ish logo on the Sky Arts Rieu bumper:

http://tig.gy/?m=sky-arts-rieu-bb.jpg

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