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Sky's Branding

(October 2009)

This site closed in March 2021 and is now a read-only archive
WP
WillPS
Michael posted:
So BSkyB are now in cahoots with HBO (Atlantic), DisneyABC (Sky Movies Disney), ParamountViacom (Comedy Central), A+E Networks, as well as in the past providing content for ESPN UK and also taking content from ESPN USA.

All seems very cosy.

Suffice to say they're a major broadcaster then? Newsflash.
TH
Thinker
Michael posted:
So BSkyB are now in cahoots with HBO (Atlantic), DisneyABC (Sky Movies Disney), ParamountViacom (Comedy Central), A+E Networks, as well as in the past providing content for ESPN UK and also taking content from ESPN USA.

All seems very cosy.


HBO is just a content deal like any other, and I suspect it is the same situation with Disney. The others are remnants from partnerships made in the mid-90s.

18 days later

FO
fodg09
Promo campaign for Sky Movies Disney has started running in the last few days,

http://skymovies.sky.com/sky-movies-disney-ad

Quite well done.
HA
harshy Founding member
Very nice indeed definitely well worked.
ED
edmund
A very nice new CGI Sky1 ident has aired during Got to Dance Uncut, featuring blue solids!
ED
edmund
The new Sky1 Generic ident:


One of at least 8 new Ashley Banjo related idents:
Last edited by edmund on 16 March 2013 6:59pm - 2 times in total
PA
paul_hadley
Certainly a lot nicer than the "random programme clips with a logo slapped over the top" idents.
LL
Larry the Loafer
It's better but I always get the feeling that their idents were made very hastily like it was a last minute job.
TO
tomo359
Does anyone know why all the original idents from the new look were scrapped? (pool, park etc)
I quite liked those, so much better than the rubbish programme specific ones with the logo just stuck over the top.
ED
edmund
tomo359 posted:
Does anyone know why all the original idents from the new look were scrapped? (pool, park etc)
I quite liked those, so much better than the rubbish programme specific ones with the logo just stuck over the top.


They were scraped once they introduced the 'Channel of the Year' idents. The new idents are purposely lacklustre, the channel director Stuart Murphy doesn't want it too be seen as the big shiny US blockbuster channel anymore. All the new idents are for homegrown shows. Even the big US shows like Arrow, Modern Family, Glee and The Simpsons are no longer promoted and have had their idents withdrawn to give off the impression it only cares about homegrown shows. Hopefully this changes when Adam MacDonald takes over.
TO
Tom_
edmund posted:
The new Sky1 Generic ident:


I'm getting flashbacks....

( 0:00- 0:29 )
JA
JAS84
edmund posted:
tomo359 posted:
Does anyone know why all the original idents from the new look were scrapped? (pool, park etc)
I quite liked those, so much better than the rubbish programme specific ones with the logo just stuck over the top.


They were scraped once they introduced the 'Channel of the Year' idents. The new idents are purposely lacklustre, the channel director Stuart Murphy doesn't want it too be seen as the big shiny US blockbuster channel anymore. All the new idents are for homegrown shows. Even the big US shows like Arrow, Modern Family, Glee and The Simpsons are no longer promoted and have had their idents withdrawn to give off the impression it only cares about homegrown shows. Hopefully this changes when Adam MacDonald takes over.
If they don't want Sky 1 to be seen as a home for US shows, they should move them to Sky Atlantic or Fox, or just relinquish the rights. But they're not going to do that. Stuart's logic is seriously flawed.

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