What's the theme of these idents? They're all completely different.
'Programme-specific'. Uninspiring but they do the bare minimum identity flagging job. Must be cheap to churn out too. The last 'proper' set (the ones with the big mirrored 1) really wasn't that great either, these arguably do a better job if only in terms of accurate channel promotion/portrayal rather than any semblance of creative flare.
Both sets are massively outshone by the Sky|One, Sky Onc and Sky1 packages from the 2000s.
Also, I believe the strategy for Sky1 around the time of the 2011 rebrand was to reposition it away from 'that big (but still only on satellite) cult imported repeats channel' towards being an unquestionable direct rival to the terrestrials, BBC One specifically, reflected by the quantity of original commissions across multiple genres. The result was a confused, instantly forgettable identity which paled in comparison to the work done with Atlantic and Living (although the latter has recently severely cheapened its set too for reasons I dont quite understand).
Last edited by Jonny on 28 November 2012 10:59am