Sky's Branding

The 'Sky Atlantic' logo is almost imperceptibly curved on the Sky and 'TIC' parts hinting at a curved surface to the glass effect. On the previous logo, and all remaining pres for that matter, the letters are straight.

As nice as the new themes are, it's a shame the original soundtrack hasn't been retained for one ident, shame as it was possibly the classiest Sky theme tune to date.

A very odd Sky1 announcment

"in the hospital on your HD TV"?

Last time I visited a hospital, you couldn't even get Sky1.

Sky Atlantic are also now using this style of ident occasionally to advertise Sky Go, with the Atlantic blue background.

Elsewhere, the purpose-of-Sky1 problems get worse as series 2 of Mount Pleasant and a new show, Gates, have both been moved to Sky Living. A further siphoning of good programming to the new Sky channels.

It's apparently to strengthen Sky Living. Sky1 still has a lot of new and returning shows coming up. Trollied for one.

Sky Living does need some strengthening, I'll admit that. But it has a core audience, women. Sky1 still seems rather lost as a channel. I can't quite tell if it's trying to be a digital equivalent of the core terrestrial channels or a miss-match of stuff Sky Atlantic and Sky Living don't want.

I recorded both Sky Living and Atlantic tonight, no Sky Go ident on Living yet. Here is a screenshot and video for everyone..
http://skyidents.com/resources/atlantic%20go%20b.jpg.opt375x205o0,0s375x205.jpg
http://skyidents.com/------atlantic-go-clean.php

Sky to launch dedicated James Bond channel.
http://www.digitalspy.co.uk/media/news/a397804/sky-movies-to-launch-dedicated-james-bond-channel.html
http://images3.wikia.nocookie.net/__cb20120807141738/logopedia/images/e/ef/Sky_Movies_007.png

I assume this will actually be a temporary rebrand of Sky Movies Showcase, as is the case with Sky Movies Summer. I expect it'll last until Sky Movies Christmas, if that is the case.

That's confirmed by Virgin it seems, judging by one of the comments on the article: