Sky's Branding

Why thank you very much for the upload.

I'm sure I've heard the music before, it might have been posted on the site of the company that produced the ident, nevertheless it's a nice touch to a great set of idents.

Think I prefer the original. Not as bad as 5USA where they dropped that really catch bit of music for the bland crap they use now.

I quite like the tweek to the music.

I noticed a while ago that they stopped doing the music on the break-bumpers and just changed them to a moving 'glass effect' logo.

That was even a former BBC con announcer, the great Malcolm Eynon, drafted in specially for the occasion. I nearly fell off my perch!

It seems Sky1 could be possibly gearing up for another on screen refresh. Currently there are idents for Stella, Got to Dance, Trollied, The Cafe, Mad Dogs, Glee and Ashley Banjo Secrete Street Crew - except Glee all of these shows are no longer being aired, no new idents are being created for all the new shows airing currently, could this be a sign of a new look? Hopefully

Maybe they've just given up completely.

Well, Sky1's 'glass 1' idents were supposed to last 18 months, but they've been replaced after around 12. You can take it that they've replaced them early, or that these are, indeed, some sort of interim idents. Unfortunately, I'd say they've gone with the former.

I'd guess at new idents. I wouldn't say a whole new identity as the big Sky refresh must've set them back a few £££.

I wonder if the '3D style' logos will be applied to Sky1 which are already in use on Sky Arts and Sky 3D. On Sky1's idents the current logo looks very flat, just fading on screen and there is no refraction from the glass parts either which makes it look even worse.
http://www.theidentgallery.com/skyarts2/2012/SKYA2-2012-ID-TRANSFORMATION-1-9.jpg
http://www.theidentgallery.com/sky1/2011/SKY1-2012-ID-GTD-SPLASH-1-2.jpg
* Images from The Ident Gallery

Do Sky3D have idents of their own?

Yes, they do. http://skyidents.com/sky3d-new.php

Thanks.